Google Analytics API data for goals (funnels) doesn't match - how do they reconcile?
- by bkgraham
I have a Google Analytics account with a well-functioning funnel made up of 4 goals. I can query the API and get the data out, but it does not match the funnel report in Analytics. Without getting into specific values, I can give you an example with faked data.
Here's how the funnel might look:
Shopping Cart
100 > 100 > 20
80 (80%)…