I am looking for patterns in the user journey of converted customers. I have each customers details in a row and then each step of the journey in it's own cell in columns, with up to 12 steps for each customer. For example if I want to find the count of every customer who at any point in their journey has for example, downloaded a pdf and contacted us via email, what formula is best suited to this? I've tried countifs but couldn't get it to work over multiple columns. Thank you.