I need to project a personalized UIView with a UIImageView and 3 UILabel. I need to allocate more of this view because I want put it into a UIScrollView. I would avoid to generate the view programatically because it's difficult and boring design it. My idea is to create a new class that extends UIView and design it with interface builder. For example my Personalized View code is like that: #import <UIKit/UIKit.h> @interface PersonalizedPreview : UIView { IBOutlet UIImageView *image; IBOutlet UILabel *first_label; IBOutlet UILabel *second_label; IBOutlet UILabel *third_label; } -(void) setImage:(UIImage *)image; @property (nonatomic, retain) IBOutlet UIImageView *image; @property (nonatomic, retain) IBOutlet UILabel *label; .... @end I would create an associated xib file for this view and initialize it simply specifing the xib file. Note that I don't want create a specific ViewController for this view and PersonalizedView is instantiate at runtime not when the app runs, moreover I don't know how many PersonalizedView I will instantiate, it depends on runtime execution. Anyone can help me? Thank you very much.