So I have been working on a problem with UIView on the iPad. Essentially I have a splitview as the root view and I want to overlay my custom image view over top of the splitview (This is because the splitview must be the root view). The problem that I have, is when I call addSubview on my splitview the subview gets displayed in its default orientation, with no regard to the iPad's current orientation. Any suggestions on what I am doing wrong or flag I am not setting? Thanks! Code that I am using to add the view: [splitViewController.view addSubview: myImageController.view]; Example screenshots: http://www.engineering.uiowa.edu/~krtaylor/so/