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  • How do I manage the technical debate over WCF vs. Web API?

    - by Saeed Neamati
    I'm managing a team of like 15 developers now, and we are stuck at a point on choosing the technology, where the team is broken into two completely opposite teams, debating over usage of WCF vs. Web API. Team A which supports usage of Web API, brings forward these reasons: Web API is just the modern way of writing services (Wikipedia) WCF is an overhead for HTTP. It's a solution for TCP, and Net Pipes, and other protocols WCF models are not POCO, because of [DataContract] & [DataMember] and those attributes SOAP is not as readable and handy as JSON SOAP is an overhead for network compared to JSON (transport over HTTP) No method overloading Team B which supports the usage of WCF, says: WCF supports multiple protocols (via configuration) WCF supports distributed transactions Many good examples and success stories exist for WCF (while Web API is still young) Duplex is excellent for two-way communication This debate is continuing, and I don't know what to do now. Personally, I think that we should use a tool only for its right place of usage. In other words, we'd better use Web API, if we want to expose a service over HTTP, but use WCF when it comes to TCP and Duplex. By searching the Internet, we can't get to a solid result. Many posts exist for supporting WCF, but on the contrary we also find people complaint about it. I know that the nature of this question might sound arguable, but we need some good hints to decide. We're stuck at a point where choosing a technology by chance might make us regret it later. We want to choose with open eyes. Our usage would be mostly for web, and we would expose our services over HTTP. In some cases (say 5 to 10 percent) we might need distributed transactions though. What should I do now? How do I manage this debate in a constructive way?

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  • Drop and Give Me 20 Questions

    - by [email protected]
    IOUG Sponsors Boot Camp at Collaborate 10 Feeling flabby and out of shape on topics such as virtualization, SQL development, and security? Want to beef up your skills on Oracle Database 11g Release 2, Oracle on Linux for IBM System z, and Oracle's maximum availability architecture on Linux for IBM System z? If so, it's time for boot camp. The Independent Oracle Users Group (IOUG) is sponsoring its first-ever boot camp for Oracle technology and database professionals at Collaborate 10, April 19 to 21. And yes, as with many boot camps, the IOUG programs will be in a harsh, desert environment--at the Mandalay Bay Convention Center in Las Vegas, Nevada. The one- and two-day programs will cover Oracle technology and a variety of database topics, and they'll be taught by drill instructors, including industry experts as well as Oracle users and staff. You'll get in-depth training. But don't worry. You won't have to suffer through a bad haircut and 20-mile hikes. Are you ready? Was that a "yes, sir"? I can't hear you.

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  • Does a 77 Year Old Person Like To Use iPhone Siri? Of course!

    - by Gopinath
    When Apple releases any product, they just work irrespective of age, capability and ability of the users. It’s in the DNA of Steve Jobs and his colleagues at Apple to build products that just work with out any learning curve. The recent iPhone is loaded with Siri, an intelligent personal assistant. But can a 77 year old person quickly learn to use Siri for his day to day activities? Lets hear from a son who trained his 77 year old dad to use Siri on iPhone He caught on much faster than I thought he might. I was feeling proud of him and believed Siri would be a real productivity help in his life — seeing that, at 77, my dad still works full time as a realtor. I was encouraged that he really liked and would use his new personal assistant. Or at least I was until my mom called later that night. "Your father and I were just practicing with his new phone," Sigh. Well Siri will be great for my dad…if and when he remembers how to find her. Apple products are not for just techies like Android mobiles, they are for everyone. You can read the full story over here This article titled,Does a 77 Year Old Person Like To Use iPhone Siri? Of course!, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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  • Election 2012: Twitter Breaks Records with MySQL

    - by Bertrand Matthelié
    Twitter VP of Infrastructure Operations Engineering Mazen Rawashdeh shared news and numbers yesterday on his blog: "Last night, the world tuned in to Twitter to share the election results as U.S. voters chose a president and settled many other campaigns. Throughout the day, people sent more than 31 million election-related Tweets (which contained certain key terms and relevant hashtags). And as results rolled in, we tracked the surge in election-related Tweets at 327,452 Tweets per minute (TPM). These numbers reflect the largest election-related Twitter conversation during our 6 years of existence, though they don’t capture the total volume of all Tweets yesterday." "Last night, Twitter averaged about 9,965 TPS from 8:11pm to 9:11pm PT, with a one-second peak of 15,107 TPS at 8:20pm PT and a one-minute peak of 874,560 TPM. Seeing a sustained peak over the course of an entire event is a change from the way people have previously turned to Twitter during live events. Now, rather than brief spikes, we are seeing sustained peaks for hours." Congrats to Jeremy Cole, Davi Arnaut and the rest of the team at Twitter for their excellent work! Jeremy recently held a keynote presentation at MySQL Connect describing how MySQL powers Twitter, and why they chose and continue to rely on MySQL for their operations. You can watch the presentation here. He also went into more details during another presentation later that day and you can access the slides here. Below a couple of tweets from Jeremy after what have surely been hectic days...  Keep up the good work guys!

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  • Get The Most From MySQL Database With MySQL Performance Tuning Training

    - by Antoinette O'Sullivan
    Get the most from MySQL Server's top-level performance by improving your understanding of perforamnce tuning techniques. MySQL Performance Tuning Class In this 4 day class, you'll learn practical, safe, highly efficient ways to optimize performance for the MySQL Server. You can take this class as: Training-on-Demand: Start training within 24 hours of registering and follow the instructor-led lecture material through streaming video at your own pace. Schedule time lab-time to perform the hands-on exercises at your convenience. Live-Virtual Class: Follow the live instructor led class from your own desk - no travel required. There are already a range of events on the schedule to suit different timezones and with delivery in languages including English and German. In-Class Event: Travel to a training center to follow this class. For more information on this class, to see the schedule or register interest in additional events, go to http://oracle.com/education/mysql Troubleshooting MySQL Performance with Sveta Smirnova  During this one-day, live-virtual event, you get a unique opportunity to hear Sveta Smirnova, author of MySQL Troubleshooting, share her indepth experience of identifying and solving performance problems with a MySQL Database. And you can benefit from this opportunity without incurring any travel costs! Dimitri's Blog If MySQL Performance is a topic that interests you, then you should be following Dimitri Kravtchuk's blog. For more information on any aspect of the Authentic MySQL Curriculum, go to http://oracle.com/education/mysql.

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  • Microsoft&rsquo;s new technical computing initiative

    - by Randy Walker
    I made a mental note from earlier in the year.  Microsoft literally buys computers by the truckload.  From what I understand, it’s a typical practice amongst large software vendors.  You plug a few wires in, you test it, and you instantly have mega tera tera flops (don’t hold me to that number).  Microsoft has been trying to plug away at their cloud services (named Azure).  Which, for the layman, means Microsoft runs your software on their computers, and as demand increases you can allocate more computing power on the fly. With this in mind, it doesn’t surprise me that I was recently sent an executive email concerning Microsoft’s new technical computing initiative.  I find it to be a great marketing idea with actual substance behind their real work.  From the programmer academic perspective, in college we dreamed about this type of processing power.  This has decades of computer science theory behind it. A copy of the email received.  (note that I almost deleted this email, thinking it was spam due to it’s length) We don't often think about how complex life really is. Take the relatively simple task of commuting to and from work: it is, in fact, a complicated interplay of variables such as weather, train delays, accidents, traffic patterns, road construction, etc. You can however, take steps to shorten your commute - using a good, predictive understanding of a few of these variables. In fact, you probably are already taking these inputs and instinctively building a predictive model that you act on daily to get to your destination more quickly. Now, when we apply the same method to very complex tasks, this modeling approach becomes much more challenging. Recent world events clearly demonstrated our inability to process vast amounts of information and variables that would have helped to more accurately predict the behavior of global financial markets or the occurrence and impact of a volcano eruption in Iceland. To make sense of issues like these, researchers, engineers and analysts create computer models of the almost infinite number of possible interactions in complex systems. But, they need increasingly more sophisticated computer models to better understand how the world behaves and to make fact-based predictions about the future. And, to do this, it requires a tremendous amount of computing power to process and examine the massive data deluge from cameras, digital sensors and precision instruments of all kinds. This is the key to creating more accurate and realistic models that expose the hidden meaning of data, which gives us the kind of insight we need to solve a myriad of challenges. We have made great strides in our ability to build these kinds of computer models, and yet they are still too difficult, expensive and time consuming to manage. Today, even the most complicated data-rich simulations cannot fully capture all of the intricacies and dependencies of the systems they are trying to model. That is why, across the scientific and engineering world, it is so hard to say with any certainty when or where the next volcano will erupt and what flight patterns it might affect, or to more accurately predict something like a global flu pandemic. So far, we just cannot collect, correlate and compute enough data to create an accurate forecast of the real world. But this is about to change. Innovations in technology are transforming our ability to measure, monitor and model how the world behaves. The implication for scientific research is profound, and it will transform the way we tackle global challenges like health care and climate change. It will also have a huge impact on engineering and business, delivering breakthroughs that could lead to the creation of new products, new businesses and even new industries. Because you are a subscriber to executive e-mails from Microsoft, I want you to be the first to know about a new effort focused specifically on empowering millions of the world's smartest problem solvers. Today, I am happy to introduce Microsoft's Technical Computing initiative. Our goal is to unleash the power of pervasive, accurate, real-time modeling to help people and organizations achieve their objectives and realize their potential. We are bringing together some of the brightest minds in the technical computing community across industry, academia and science at www.modelingtheworld.com to discuss trends, challenges and shared opportunities. New advances provide the foundation for tools and applications that will make technical computing more affordable and accessible where mathematical and computational principles are applied to solve practical problems. One day soon, complicated tasks like building a sophisticated computer model that would typically take a team of advanced software programmers months to build and days to run, will be accomplished in a single afternoon by a scientist, engineer or analyst working at the PC on their desktop. And as technology continues to advance, these models will become more complete and accurate in the way they represent the world. This will speed our ability to test new ideas, improve processes and advance our understanding of systems. Our technical computing initiative reflects the best of Microsoft's heritage. Ever since Bill Gates articulated the then far-fetched vision of "a computer on every desktop" in the early 1980's, Microsoft has been at the forefront of expanding the power and reach of computing to benefit the world. As someone who worked closely with Bill for many years at Microsoft, I am happy to share with you that the passion behind that vision is fully alive at Microsoft and is carried out in the creation of our new Technical Computing group. Enabling more people to make better predictions We have seen the impact of making greater computing power more available firsthand through our investments in high performance computing (HPC) over the past five years. Scientists, engineers and analysts in organizations of all sizes and sectors are finding that using distributed computational power creates societal impact, fuels scientific breakthroughs and delivers competitive advantages. For example, we have seen remarkable results from some of our current customers: Malaria strikes 300,000 to 500,000 people around the world each year. To help in the effort to eradicate malaria worldwide, scientists at Intellectual Ventures use software that simulates how the disease spreads and would respond to prevention and control methods, such as vaccines and the use of bed nets. Technical computing allows researchers to model more detailed parameters for more accurate results and receive those results in less than an hour, rather than waiting a full day. Aerospace engineering firm, a.i. solutions, Inc., needed a more powerful computing platform to keep up with the increasingly complex computational needs of its customers: NASA, the Department of Defense and other government agencies planning space flights. To meet that need, it adopted technical computing. Now, a.i. solutions can produce detailed predictions and analysis of the flight dynamics of a given spacecraft, from optimal launch times and orbit determination to attitude control and navigation, up to eight times faster. This enables them to avoid mistakes in any areas that can cause a space mission to fail and potentially result in the loss of life and millions of dollars. Western & Southern Financial Group faced the challenge of running ever larger and more complex actuarial models as its number of policyholders and products grew and regulatory requirements changed. The company chose an actuarial solution that runs on technical computing technology. The solution is easy for the company's IT staff to manage and adjust to meet business needs. The new solution helps the company reduce modeling time by up to 99 percent - letting the team fine-tune its models for more accurate product pricing and financial projections. Our Technical Computing direction Collaborating closely with partners across industry and academia, we must now extend the reach of technical computing even further to help predictive modelers and data explorers make faster, more accurate predictions. As we build the Technical Computing initiative, we will invest in three core areas: Technical computing to the cloud: Microsoft will play a leading role in bringing technical computing power to scientists, engineers and analysts through the cloud. Existing high- performance computing users will benefit from the ability to augment their on-premises systems with cloud resources that enable 'just-in-time' processing. This platform will help ensure processing resources are available whenever they are needed-reliably, consistently and quickly. Simplify parallel development: Today, computers are shipping with more processing power than ever, including multiple cores, but most modern software only uses a small amount of the available processing power. Parallel programs are extremely difficult to write, test and trouble shoot. However, a consistent model for parallel programming can help more developers unlock the tremendous power in today's modern computers and enable a new generation of technical computing. We are delivering new tools to automate and simplify writing software through parallel processing from the desktop... to the cluster... to the cloud. Develop powerful new technical computing tools and applications: We know scientists, engineers and analysts are pushing common tools (i.e., spreadsheets and databases) to the limits with complex, data-intensive models. They need easy access to more computing power and simplified tools to increase the speed of their work. We are building a platform to do this. Our development efforts will yield new, easy-to-use tools and applications that automate data acquisition, modeling, simulation, visualization, workflow and collaboration. This will allow them to spend more time on their work and less time wrestling with complicated technology. Thinking bigger There is so much left to be discovered and so many questions yet to be answered in the fascinating world around us. We believe the technical computing community will show us that we have not seen anything yet. Imagine just some of the breakthroughs this community could make possible: Better predictions to help improve the understanding of pandemics, contagion and global health trends. Climate change models that predict environmental, economic and human impact, accessible in real-time during key discussions and debates. More accurate prediction of natural disasters and their impact to develop more effective emergency response plans. With an ambitious charter in hand, this new team is ready to build on our progress to-date and execute Microsoft's technical computing vision over the months and years ahead. We will steadily invest in the right technologies, tools and talent, and work to bring together the technical computing community. I invite you to visit www.modelingtheworld.com today. We welcome your ideas and feedback. I look forward to making this journey with you and others who want to answer the world's biggest questions, discover solutions to problems that seem impossible and uncover a host of new opportunities to change the world we live in for the better. Bob

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  • ArchBeat Link-o-Rama for 2012-03-27

    - by Bob Rhubart
    Deploying OAM "correctly" | Chris Johnson fusionsecurity.blogspot.com Chris Johnson's concise blog post will help you to deploy Oracle Access Manager "for real." Oracle BPM: Suspend and alter process | Martijn van der Kamp www.nl.capgemini.com "There’s one tricky part with intervening in the run time behavior of a process, and that is compliance," says Martijn van der Kamp. "Make sure your solution covers the compliance regulations by the regulatory department, including the option of intervening in the process." Red Samurai Tool Announcement - MDS Cleaner V2.0 | Andrejus Baranovskis andrejusb.blogspot.com Oracle ACE Director Andrejus Baranovskis shares news about an upcoming free product for MDS administrators. Oracle bulk insert or select from Java with Eclipselink | Edwin Biemond biemond.blogspot.com Oracle ACE Edwin Biemond shows you how to retrieve all the departments from the HR demo schema, add a new department, and do a multi insert. WebLogic Server Weekly for March 26th, 2012 | Steve Button blogs.oracle.com Steve Button share information on: WLS 1211 Update, Java 7 Certification, Galleria, WebLogic for DBAs, REST and Enterprise Architecture, Singleton Services. Northeast Ohio Oracle Users Group 2 Day Seminar - May 14-15 - Cleveland, OH www.neooug.org May 14-15 - Cleveland, OH.More than 20 sessions over 4 tracks, featuring 18 speakers, including Oracle ACE Director Cary Millsap, Oracle ACE Director Rich Niemiec, and Oracle ACE Stewart Brand. Register before April 15 and save. Thought for the Day "With good program architecture debugging is a breeze, because bugs will be where they should be." — David May

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  • links for 2010-05-25

    - by Bob Rhubart
    Oracle Customer Success Self-Assessment Free, 10-minute online self-assessment designed to share Oracle Customer Services good practices across five domains: Strategy, Process, Technology, People, and Governance. (tags: oracle otn entarch) Porus Homi Havewala: Oracle Enterprise Manager 11g Grid Control simplifies RAC management in Oracle Exadata V2 "In Oracle Database 11g Release 2, which is the latest version of the database used in Oracle Exadata Version 2, RAC install and management is vastly simplified, especially if you are using Oracle Enterprise Manager 11g Grid Control." Oracle ACE Director Porus Homi Havewala (tags: oracle otn architect ace grid database exadata) @fteter: Just Do It "Make a [SOA] business case based on a job that needs to be done (or currently gets done in a cumbersome way) and make a business case specific to that job that needs doing." Oracle ACE Director Floyd Teter (tags: oracle otn oracleace soa architect entarch) Jeff Davies: Tidbits of goodness - Podcasts, REST, JSON SOA author Jeff Davies shares links and insight into new SCA, BPEL and Oracle Adapters code samples for the Oracle Service Bus 11g release. (tags: oracle otn soa sca bpel) On-Demand Webcast – Drive Efficiency and Reduce Cost with Oracle's Sun SPARC Enterprise Servers Learn how refreshing legacy systems onto the latest server technology can optimize datacenter efficiency and reduce TCO. (tags: oracle webcast sparc servers datacenter)

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  • Is Test Driven Development viable in game development?

    - by Will Marcouiller
    As being Scrum certified, I tend to prone for Agile methodologies while developping a system, and even use some canvas from the Scrum framework to manage my day-to-day work. Besides, I am wondering whether TDD is an option in game development, if it is viable? If I believe this GD question, TDD is not much of a use in game development. Why are MVC & TDD not employed more in game architecture? I come from industrial programming where big projects with big budgets need to work flawlessly, as it could result to catastrophic scenarios if the code wasn't throroughly tested inside and out. Plus, following Scrum rules encourages meeting the due dates of your work while every single action in Scrum is time-boxed! So, I agree when in the question linked above they say to stop trying to build a system, and start writing the game. It is quite what Scrum says, try not to build the perfect system, first: make it work by the Sprint end. Then, refactor the code while working in the second Sprint if needed! I understand that if not all departments responsible for the game development use Scrum, Scrum becomes useless. But let's consider for a moment that all the departments do use Scrum... I think that TDD would be good to write bug-free code, though you do not want to write the "perfect" system/game. So my question is the following: Is TDD viable in game development anyhow?

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  • Documenting and enforcing programming standards and guidelines for shared library

    - by dreza
    Myself and another developer with the go ahead from our IT director have started a general purpose library in .NET with the intention that it will provide many common purpose classes that we use in our day to day development. During discussions and design of the library we have come up with a set of standards that we want the library to follow to ensure it is maintained and expanded on in a consistent manner. What is the best way to ensure these decisions we made for the library get feed to the other developers who might be using and adding to this library in the future. One of our decisions was to ensure we review all checked in code so we expect initially there to be some differences in coding styles of individuals not fitting in with the project standards. Some ideas I had were: Add a Read-me.txt to the project that outline the guidelines and standards Send an email out to everyone in the team to let them know about the project etc Call a team meeting to go through this new project and our expectations and standards we were aiming to follow Try and enforce the standards via Visual Studio (not sure if this would be possible or how just an idea) At the moment there is no general company programming standards so this would be a first really insofar as we are creating a standard that different project teams would need to adhere to.

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  • XSLT is not the solution you're looking for

    - by Jeff
    I was very relieved to see that Umbraco is ditching XSLT as a rendering mechanism in the forthcoming v5. Thank God for that. After working in this business for a very long time, I can't think of any other technology that has been inappropriately used, time after time, and without any compelling reason.The place I remember seeing it the most was during my time at Insurance.com. We used it, mostly, for two reasons. The first and justifiable reason was that it tweaked data for messaging to the various insurance carriers. While they all shared a "standard" for insurance quoting, they all had their little nuances we had to accommodate, so XSLT made sense. The other thing we used it for was rendering in the interview app. In other words, when we showed you some fancy UI, we'd often ditch the control rendering and straight HTML and use XSLT. I hated it.There just hasn't been a technology hammer that made every problem look like a nail (or however that metaphor goes) the way XSLT has. Imagine my horror the first week at Microsoft, when my team assumed control of the MSDN/TechNet forums, and we saw a mess of XSLT for some parts of it. I don't have to tell you that we ripped that stuff out pretty quickly. I can't even tell you how many performance problems went away as we started to rip it out.XSLT is not your friend. It has a place in the world, but that place is tweaking XML, not rendering UI.

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  • Oracle Linux Partner Pavilion Spotlight

    - by Ted Davis
    With the first day of Oracle OpenWorld starting in less than a week, we wanted to showcase some of our premier partners exhibiting in the Oracle Linux Partner Pavilion ( Booth #1033) this year. We have Independent Hardware Vendors, Independent Software Vendors and Systems Integrators that show the breadth of support in the Oracle Linux and Oracle VM ecosystem. We'll be highlighting partners all week so feel free to come back check us out. Centrify delivers integrated software and cloud-based solutions that centrally control, secure and audit access to cross-platform systems, mobile devices and applications by leveraging the infrastructure organizations already own. From the data center and into the cloud, more than 4,500 organizations, including 40 percent of the Fortune 50 and more than 60 Federal agencies, rely on Centrify's identity consolidation and privilege management solutions to reduce IT expenses, strengthen security and meet compliance requirements. Visit Centrify at Oracle OpenWorld 2102 for a look at Centrify Suite and see how you can streamline security management on Oracle Linux.  Unify identities across the enterprise and remove the pain and security issues associated with managing local user accounts by leveraging Active Directory Implement a least-privilege security model with flexible, role-based controls that protect privileged operations while still granting users the privileges they need to perform their job Get a central, global view of audited user sessions across your Oracle Linux environment  "Data Intensity's cloud infrastructure leverages Oracle VM and Oracle Linux to provide highly available enterprise application management solutions.  Engineers will be available to answer questions about and demonstrate the technology, including management tools, configuration do's and don'ts, high availability, live migration, integrating the technology with Oracle software, and how the integrated support process works."    Mellanox’s end-to-end InfiniBand and Ethernet server and storage interconnect solutions deliver the highest performance, efficiency and scalability for enterprise, high-performance cloud and web 2.0 applications. Mellanox’s interconnect solutions accelerate Oracle RAC query throughput performance to reach 50Gb/s compared to TCP/IP based competing solutions that cap off at less than 12Gb/s. Mellanox solutions help Oracle’s Exadata to deliver 10X performance boost at 50% Hardware cost making it the world’s leading database appliance. Thanks for reviewing today's Partner spotlight. We will highlight new partners each day this week leading up to Oracle OpenWorld.

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  • Right-Time Retail Part 3

    - by David Dorf
    This is part three of the three-part series.  Read Part 1 and Part 2 first. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Right-Time Marketing Real-time isn’t just about executing faster; it extends to interactions with customers as well. As an industry, we’ve spent many years analyzing all the data that’s been collected. Yes, that data has been invaluable in helping us make better decisions like where to open new stores, how to assort those stores, and how to price our products. But the recent advances in technology are now making it possible to analyze and deliver that data very quickly… fast enough to impact a potential sale in near real-time. Let me give you two examples. Salesmen in car dealerships get pretty good at sizing people up. When a potential customer walks in the door, it doesn’t take long for the salesman to figure out the revenue at stake. Is this person a real buyer, or just looking for a fun test drive? Will this person buy today or three months from now? Will this person opt for the expensive packages, or go bare bones? While the salesman certainly asks some leading questions, much of information is discerned through body language. But body language doesn’t translate very well over the web. Eloqua, which was acquired by Oracle earlier this year, reads internet body language. By tracking the behavior of the people visiting your web site, Eloqua categorizes visitors based on their propensity to buy. While Eloqua’s roots have been in B2B, we’ve been looking at leveraging the technology with ATG to target B2C. Knowing what sites were previously visited, how often the customer has been to your site recently, and how long they’ve spent searching can help understand where the customer is in their purchase journey. And knowing that bit of information may be enough to help close the deal with a real-time offer, follow-up email, or online customer service pop-up. This isn’t so different from the days gone by when the clerk behind the counter of the corner store noticed you were lingering in a particular aisle, so he walked over to help you compare two products and close the sale. You appreciated the personalized service, and he knew the value of the long-term relationship. Move that same concept into the digital world and you have Oracle’s CX Suite, a cloud-based offering of end-to-end customer experience tools, assembled primarily from acquisitions. Those tools are Oracle Marketing (Eloqua), Oracle Commerce (ATG, Endeca), Oracle Sales (Oracle CRM On Demand), Oracle Service (RightNow), Oracle Social (Collective Intellect, Vitrue, Involver), and Oracle Content (Fatwire). We are providing the glue that binds the CIO and CMO together to unleash synergies that drive the top-line higher, and by virtue of the cloud-approach, keep costs at bay. My second example of real-time marketing takes place in the store but leverages the concepts of Web marketing. In 1962 the decline of personalized service in retail began. Anyone know the significance of that year? That’s when Target, K-Mart, and Walmart each opened their first stores, and over the succeeding years the industry chose scale over personal service. No longer were you known as “Jane with the snotty kid so make sure we check her out fast,” but you suddenly became “time-starved female age 20-30 with kids.” I’m not saying that was a bad thing – it was the right thing for our industry at the time, and it enabled a huge amount of growth, cheaper prices, and more variety of products. But scale alone is no longer good enough. Today’s sophisticated consumer demands scale, experience, and personal attention. To some extent we’ve delivered that on websites via the magic of cookies, your willingness to log in, and sophisticated data analytics. What store manager wouldn’t love a report detailing all the visitors to his store, where they came from, and which products that examined? People trackers are getting more sophisticated, incorporating infrared, video analytics, and even face recognition. (Next time you walk in front on a mannequin, don’t be surprised if it’s looking back.) But the ultimate marketing conduit is the mobile phone. Since each mobile phone emits a unique number on WiFi networks, it becomes the cookie of the physical world. Assuming congress keeps privacy safeguards reasonable, we’ll have a win-win situation for both retailers and consumers. Retailers get to know more about the consumer’s purchase journey, and consumers get higher levels of service with the retailer. When I call my bank, a couple things happen before the call is connected. A reverse look-up on my phone number identifies me so my accounts can be retrieved from Siebel CRM. Then the system anticipates why I’m calling based on recent transactions. In this example, it sees that I was just charged a foreign currency fee, so it assumes that’s the reason I’m calling. It puts all the relevant information on the customer service rep’s screen as it connects the call. When I complain about the fee, the rep immediately sees I’m a great customer and I travel lots, so she suggests switching me to their traveler’s card that doesn’t have foreign transaction fees. That technology is powered by a product called Oracle Real-Time Decisions, a rules engine built to execute very quickly, basically in the time it takes the phone to ring once. So let’s combine the power of that product with our new-found mobile cookie and provide contextual customer interactions in real-time. Our first opportunity comes when a customer crosses a pre-defined geo-fence, typically a boundary around the store. Context is the key to our interaction: that’s the customer (known or anonymous), the time of day and day of week, and location. Thomas near the downtown store on a Wednesday at noon means he’s heading to lunch. If he were near the mall location on a Saturday morning, that’s a completely different context. But on his way to lunch, we’ll let Thomas know that we’ve got a new shipment of ASICS running shoes on display with a simple text message. We used the context to look-up Thomas’ past purchases and understood he was an avid runner. We used the fact that this was lunchtime to select the type of message, in this case an informational message instead of an offer. Thomas enters the store, phone in hand, and walks to the shoe department. He scans one of the new ASICS shoes using the convenient QR Codes we provided on the shelf-tags, but then he starts scanning low-end Nikes. Each scan is another opportunity to both learn from Thomas and potentially interact via another message. Since he historically buys low-end Nikes and keeps scanning them, he’s likely falling back into his old ways. Our marketing rules are currently set to move loyal customer to higher margin products. We could have set the dials to increase visit frequency, move overstocked items, increase basket size, or many other settings, but today we are trying to move Thomas to higher-margin products. We send Thomas another text message, this time it’s a personalized offer for 10% off ASICS good for 24 hours. Offering him a discount on Nikes would be throwing margin away since he buys those anyway. We are using our marketing dollars to change behavior that increases the long-term value of Thomas. He decides to buy the ASICS and scans the discount code on his phone at checkout. Checkout is yet another opportunity to interact with Thomas, so the transaction is sent back to Oracle RTD for evaluation. Since Thomas didn’t buy anything with the shoes, we’ll print a bounce-back coupon on the receipt offering 30% off ASICS socks if he returns within seven days. We have successfully started moving Thomas from low-margin to high-margin products. In both of these marketing scenarios, we are able to leverage data in near real-time to decide how best to interact with the customer and lead to an increase in the lifetime value of the customer. The key here is acting at the moment the customer shows interest using the context of the situation. We aren’t pushing random products at haphazard times. We are tailoring the marketing to be very specific to this customer, and it’s the technology that allows this to happen in near real-time. Conclusion As we enable more right-time integrations and interactions, retailers will begin to offer increased service to their customers. Localized and personalized service at scale will drive loyalty and lead to meaningful revenue growth for the retailers that execute well. Our industry needs to support Commerce Anywhere…and commerce anytime as well.

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  • Podcast Show Notes: Red Room Interview &ndash; Part 3: Ninja BPM

    - by Bob Rhubart
    The third and final segment of my conversation with Red Room bloggers Sean Boiling, Richard Ward, and Mervin Chaing is now available. Listen to Part 1 Listen to Part 2 Listen to Part 3 As you’ll hear, this segment gets its title from another example of Mervin’s tactic for tweaking terminology to make it easier to sell stakeholders on certain SOA concepts. These are some very bright, very knowledgeable guys, so I encourage you to connect with them via the links below to pick their brains on any SOA or related issues that might have you reaching for the aspirin bottle. Sean Boiling - Sales Consulting Manager for Oracle Fusion Middleware LinkedIn | Twitter | Blog Richard Ward - SOA Channel Development Manager at Oracle LinkedIn | Blog Mervin Chiang - Consulting Principal at Leonardo Consulting LinkedIn | Twitter | Blog Once again, you’ll find the complete list of Red Room SOA Best Practice Posts in here. Up Next Next week’s program features another panel discussion recorded during a virtual min meet-up. The panel includes Oracle ACE Directors Mike van Alst (IT-Eye) and Jordan Braunstein (TUSC) along with The Definitive Guide to SOA: Oracle Service Bus author Jeff Davies. Stay tuned: RSS   Technorati Tags: oracle technology network,oracle,archbeat,podcast. arch2arch,soa,bpm del.icio.us Tags: oracle technology network,oracle,archbeat,podcast. arch2arch,soa,bpm

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  • All New Oracle Linux Curriculum Now Available

    - by Antoinette O'Sullivan
    Develop your system administration skills with the all new Oracle Linux System Administration Curriculum. This curriculum includes key courses which will help you with any version of Linux: Unix and Linux Essentials: This 3 day course helps those new to Oracle Linux with the basic skills they need to interact comfortably and confidently with the operating system. Oracle Linux System Administration: This 5 day course teaches those who are comfortable with the basic skills how to: Install Oracle Linux Gain an understanding of the benefits of Oracle's Unbreakable Enterprise Kernel (UEK) Configure the kernel, install packages, and update the kernel of a running system Configure users and rights, create and manage file systems, configure networking, and manage system security Properly prepare a Linux environment for installation of Oracle Database. Both these hands-on instructor-led courses are available as: Live-Virtual Delivery: You can attend these classes from your desk, no travel necessary. In-Class Delivery: You can travel to a classroom to attend these classes across the world. Some events already on the schedule shown below.  Location  Date  Delivery Language  Unix and Linux Essentials      Johannesburg, South Africa  8 October 2012  English  Woodmead, South Africa  15 July 2013  English  Denver, Colorado, US  23 January 2013  English  Jakarta, Indonesia  13 November 2012  English  Singapore  22 October 2012  English  Sydney, Australia  4 February 2013  English  Brisbane, Australia  29 April 2013  English  Melbourne, Australia  29 January 2013  English  Oracle Linux System Administration      Gaborone, Botswana  22 April 2013  English  Vilvoorde, Belgium  15 October 2012  English  Melbourne, Australia  26 November 2012  English For more information on these classes or to express interest in additional events, go to http://oracle.com/education/linux  

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  • links for 2010-06-17

    - by Bob Rhubart
    Live Webcast: Alcatel-Lucent Delivers Modern Customer User Experience with New Interactive Portal Saeed Hosseiniyar (CIO of Alcatel-Lucent’s Enterprise Products Group) and Andy MacMillan  (VP of Product Management for Oracle’s Enterprise 2.0 Solutions) discuss how  Alcatel used Oracle’s Enterprise 2.0 solutions to build a community and  give customers a rich interactive experience. (tags: oracle otn webcast enterprise2.0) Up Next, More Browser Tools for WebCenter Sharing | The AppsLab On the heels of our bookmarklet for sharing to WebCenter, today we were designing another other way to help people interact with WebCenter from the browser (tags: ping.fm oracle e20) BPM 11gR1 now available on Amazon EC2 "This is a fully configured image which requires absolutely no installation and lets you get hands on experience with the software within minutes," says  Prasen Palvankar. "This image has all the required software installed and configured." (tags: oracle otn bpm amazon ec2) Webcast: Introducing Next-Generation Business Process Management Hasan Rizvi, Senior Vice President, Oracle Product Development, discusses innovations in Oracle's new BPM Suite 11g in this webcast. (tags: oracle otn webcast bpm) Tim Pinchetti: Architecture as a navigation system "Metaphors have value in communicating different aspects of architecture. So I’d like to explore different perspectives on architecture using different metaphors, starting with: navigation!" -- Tim Pinchetti  (tags: architecture enterprisearchitecture entarch) Oracle Fusion Middleware Innovation Awards 2010 Nominate your organization today for a chance to be recognized for your cutting-edge solution using Oracle Fusion Middleware products. (tags: oracle openworld fusionmiddleware innovation) Oracle OpenWorld Key Financials Sessions Theresa Hickman with highlights on the some of the 70 financial sessions scheduled for Oracle Open World,  crossing all the financials product lines: e-Business Suite, JD Edwards, PeopleSoft, and Fusion. (tags: oracle otn openworld financials) Liberate Your Laptops! The Return of Virtual Developer Day Details on the upcoming Oracle Technology Network Virtual Developer Day - Tuxedo. (English-language version scheduled for July 27th.)  (tags: oracle tuxedo virtualbox otn) Webcast: Effective Smart Data Grid Management David Haak (Accenture), Brad Williams (Oracle), and Chris Foretich (Southern) discuss the strategy behind and the application of smart data grid technology in this on-demand webcast.  (tags: ping.fm oracle bpm)

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  • Go Big or Go Home

    - by user12601034
    For those who don’t know, Oracle sponsors a group called “OWL” – Oracle Women’s Leadership - and the purpose of the group is to create local and global opportunities that support, educate and empower current and future women leaders at Oracle. This week, I had the opportunity to attend the Denver OWL roadshow, and I was really impressed with the quality of speakers and interactions that I experienced. One theme that arose throughout the day was that of “Lean In.” In a nutshell, “Lean In” requires you to take advantage of the opportunities that you’re given. One of my personal mantras is “Go big or go home."  That is, if you’re not willing to give it your all, don’t do it at all. Regardless of how you phrase it, it’s a life lesson that I believe needs to be tossed in our face every so often simply, if for no other reason, to get our attention. You are given a finite amount of time in your life; in your job role; in your interactions with others. Do you make the most of the opportunities given to you every day? Or do you believe that life just happens, and you have to deal with whatever is handed to you? I have a challenge for you. Set aside any concerns or fears you have about something and Lean In. Make the most of an opportunity presented to you…or make your own opportunity! If you start with just one thing, you’ll start building a mindset to make the most of additional opportunities. Not only will you be better for leaning in, but I’m betting that those around you will be better for it as well.

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  • SQLAuthority News – 5 days of SQL Server Reporting Service (SSRS) Summary

    - by Pinal Dave
    Earlier this week, I wrote five days series on SQL Server Reporting Service. The series is based on the book Beginning SSRS by Kathi Kellenberger. Supporting files are available with a free download from thewww.Joes2Pros.com web site. I just completed reading the book – it is a fantastic book and I am loving every bit of it. I new SSRS and I also knew how it is working however, I did not know was fine details of how I can get maximum out of the SSRS subject. This book has personally enabled me with the knowledge that I was missing in my knowledge back. Here is the question back to you – how many of you are working with SSRS and when you have a question you are left with no help online. There are not enough blogs or books available on this subject. The way Kathi has written this book is that it attempts to solve your day to day problem and make you think how you can take your daily problem and take it to the next level. Here is the article series which I have written on this subject and available to read: SQL SERVER – What is SSRS and Why SSRS is asked for in many Job Opening? Determine if SSRS 2012 is Installed on your SQL Server Installing SQL Server Data Tools and SSRS Create a Very First Report with the Report Wizard How to an Add Identity Column to Table in SQL Server Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: Reporting Service, SSRS

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  • More BI Showcase Events - Greensboro, NC & Tampa, FL

    - by Rob Reynolds
    As the momentum around OBIEE 11g continues, we are providing more opportunities to get a hands on view of the new technology via our Oracle Business Intelligence Showcases. Next week we will have Showcases in Greensboro, NC and Tampa, FL. I will be presenting at both, so please stop by and say hello, while learning about the latest in Oracle BI & DW technology. Pre-registration is required. You can register for the events at the links below: Greensboro, NC - Tuesday December 7, 2011 Tampa, FL - Wednesday, December 8, 2011 Session Agenda: Agenda 9:00 a.m. – 10:00 a.m. Registration and Welcome 10:00 a.m. – 11:00 a.m. Session Keynote: Oracle’s New Generation of Business Intelligence Solutions and Innovations 11:00 a.m. – 12:00 noon Session 1 Track 1Oracle Business Intelligence Enterprise Edition 11g: End User Experience Track 2Management Reporting with Oracle Essbase 12:00 noon – 1:00 p.m. Networking Lunch 1:00 p.m. – 2:00 p.m. Session 2 Track 1Oracle Business Intelligence Enterprise Edition 11g for Power Users, Developers, and Administrators Track 2Oracle BI Applications: The Value of Cross-Functional BI Break to change rooms 2:00 p.m.– 3:00 p.m. Session 3 Track 1 Extreme Performance Data Warehousing Track 2Master Data Management: The Single Source of Truth for Real Time Decisions 3:15 p.m. Wrap-Up and Raffle Prize

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  • OEPE with ADF binding support available: Total Eclipse

    - by Frank Nimphius
    The current release of Oracle Enterprise Pack for Eclipse, though in technology preview, brings Oracle ADF binding to the Eclipse IDE. You can download the Software from the link below: Oracle Enterprise Pack for Eclipse (12.1.1.1.0) Technical Preview New June 2012 Certified on Windows 7/XP/Vista, MacOS, and Linux. Supported on JDK 6. For many Eclipse users, ADF is new and therefore I expect them to need guidance and help in case they run into issues they don't know how to recover from. Similar, ADF users familiar with Oracle JDeveloper that want to give OEPE a try, will find things different in Eclipse and thus may have questions.  For both audiences I suggest to post issues to the OEPE forum on the Oracle Technology Network: I'll extend my OTN monitoring to include the OEPE forum on a daily basis to learn about developer needs, requirements and - of course - to catch bugs that need to be filed. From my side this is a part-time involvement, which means that the more ADF questions show on the forum, the more help I could need in answering them. The OTN forum for JDeveloper in my opnion wouldn't be the right place to go to unless the question is a generic ADF question that is not dependent on the integration in Eclipse. Here's the OEPE forum link for a start https://forums.oracle.com/forums/forum.jspa?forumID=578 Frank

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  • Do you think natively compiled languages have reached their EOL?

    - by Yuval A
    If we look at the major programming languages in use today it is pretty noticeable that the vast majority of them are, in fact, interpreted. Looking at the largest piece of the pie we have Java and C# which are both enterprise-ready, heavy-duty, serious programming languages which are basically compiled to byte-code only to be interpreted by their respective VMs (the JVM and the CLR). If we look at scripting languages, we have Perl, Python, Ruby and Lua which are all interpreted (either from code or from bytecode - and yes, it should be noted that they are absolutely not the same). Looking at compiled languages we have C which is nowadays used in embedded and low-level, real-time environments, and C++ which is still alive and kicking, when you want to get down to serious programming as close to the hardware as you can, but still have some nice abstractions to help you with day to day tasks. Basically, there is no real runner-up compiled language in the distance. Do you feel that languages which are natively compiled to executable, binary code are a thing of the past, taken over by interpreted languages which are much more portable and compatible? Does C++ mark an end of an era? Why don't we see any new compiled languages anymore? I think I should clarify: I do not want this to turn into a "which language is better" discussion, because that is not the issue at hand. The languages I gave as example are only examples. Please focus on the question I raised, and if you disagree with my statement that compiled languages are less frequent these days, that is totally fine, I am more than happy to be proved mistaken.

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  • My first Windows Phone 7 App: Getting SharePoint Content

    - by Jan Tielens
    Earlier this week at the Mix10 conference, Microsoft announced the developer story of the Windows Phone 7 Series. As expected, it’s all about Silverlight! For all the details I highly recommend to watch the recorded keynotes (day 1, day 2). Tonight I could resist trying to build my very first Windows Phone 7 application; the traditional Hello World thingy. Because the developer tools (Visual Studio 2010 and the free Visual Studio 2010 Express) have pretty nice templates, that wasn’t much of a challenge. So I tried to build something real: an application that can display SharePoint 2010 content, for example items from an announcements list. I head to work my way around some limitations because both SharePoint 2010 and the developer tools are still in beta and CTP, but finally I got it working! Because of the many workarounds, the code is not yet ready for publication, but I’ve created a small screencast so you can see the result. To be continued! :-) Windows Phone 7 POC: Getting SharePoint Data from Jan Tielens on Vimeo.

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  • Red Gate and the Community

    - by RedAndTheCommunity
    I was lucky enough to join the Communities team in April 2011, having worked in the equally awesome (but more number-crunchy), Finance team at Red Gate for about four years before that. Being totally passionate about Red Gate, and easily excitable, it seems like the perfect place to be. Not only do I get to talk to people who love Red Gate every day, I get to think up new ways to make them love us even more. Red Gate sponsored 178 SQL Server and .NET events and user group meetings in 2011. They ranged from SQL Saturdays and Code Camps to 10 person user group meetings, from California to Krakow. We've given away cash, software, Kindles, and of course swag. The Marketing Cupboard is like a wonderland of Red Gate goodies; it is guarded day and night to make sure the greedy Red Gaters don't pilfer the treasure inside. There are Red Gate yo-yos, books, pens, ice scrapers and, over the Holidays, there were some special bears. We had to double the patrols guarding the cupboard to protect them. You can see why: Over the Holidays, we gave funding and special Holiday swag (including the adorable bears), to 10 lucky user groups, who held Christmas parties - doing everything from theatre trips to going to shooting ranges. What next? So, what about this year? In 2012 our main aim is to be out there meeting more of you. So get ready to see an army of geeks in red t-shirts at your next event! We also want to do more fun things like our Christmas party giveaway. What cool ideas do you have for sponsorship in 2012? An Easter Egg hunt with SQL server clues? A coding competition? A duelling contest with a license of SQL Toolbelt for the winner? Let me know.

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  • Any tips for designing the invoicing/payment system of a SaaS?

    - by Alexandru Trandafir Catalin
    The SaaS is for real estate companies, and they can pay a monthly fee that will offer them 1000 publications but they can also consume additional publications or other services that will appear on their bill as extras. On registration the user can choose one of the 5 available plans that the only difference will be the quantity of publications their plan allows them to make. But they can pass that limit if they wish, and additional payment will be required on the next bill. A publication means: Publishing a property during one day, for 1 whole month would be: 30 publications. And 5 properties during one day would be 5 publications. So basically the user can: Make publications (already paid in the monthly fee, extra payment only if it passes the limit) Highlight that publication (extra payment) Publish on other websites or printed catalogues (extra payment) Doubts: How to handle modifications in pricing plans? Let's say quantities change, or you want to offer some free stuff. How to handle unpaid invoices? I mean, freeze the service until the payment has been done and then resume it. When to make the invoices? The idea is to make one invoice for the monthly fee and a second invoice for the extra services that were consumed. What payment methods to use? The choosen now is by bank account, and mobile phone validation with a SMS. If user doesn't pay we call that phone and ask for payment. Any examples on billing online services will be welcome! Thanks!

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  • Future Air Plane – A new world

    - by Rekha
    For the first time in my life, I wished I had more number of years to live. The world has evolved from the cave man life to the man who is almost The Creator. When I was about 12 years old, I was taken to Chennai Planetarium for my school excursion. That day we were made to lie down in a dark room and the ceiling was full of stars and planets. All those were just videos but the day still stands in my mind. Same kind of experience in real is waiting for our future generations.Even though the English movies have gone beyond imaginations, we still have chances to bring those imaginations to real. You must be wondering why all these hype. Recently Airbus unveiled a news on transparent Airplane in 2050. This Airplane will have a body transparent to view the sky from all sides of the airplane when we are flying high above the grounds. And it will have all possible technologies under one roof that would give immense pleasure for the passengers. The journey would be an unforgettable one for each one of us. Image and News Credit: Daily Telegraph This article titled,Future Air Plane – A new world, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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