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  • Phone number in meta description bad or good for local rankings NAP

    - by bybe
    Once again I'm at it with increasing people's local rankings and I've learnt so much about local rankings in the past 2 weeks it feels like my brain is gonna pop anyway, question is fairly simple for someone who engages in local rankings and I appreciate the question may be a little guess work but isn't SEO mostly guessing anyway? From what I've read and learned that Google works of a system called nap for local rankings (With many other factors but this question is purely based on NAP). For people who care about local rankings NAP stands for Name of Business / Address of Business / Phone Number for Business. Now what what I've read you don't need the whole NAP to be on one website, a P or just a N can help towards your local rankings. It's believed that NAP rewards more than just P and N for example but knowing Google they might have a diversity checker which is my concern what your get to in a moment. Now of course sites weight differently where your business is posted, it's certainly going to be more credible if your NAP details are on your national phone book than say a blog site, so taking in this consideration too. Pure Guess (Not apart of the question but none the less makes a good read on my belief). Now my guess work would make me believe that the formula would look something like (N)+(A)+(P)x(T) So (N)name would be 1 or 0 to indicate present or not So (A)dress would be 1 or 0 to indicate present or not So (P)hone would be 1 or 0 to indicate present or not So (T)rust would be 1-100 to indicate level of trust So a phone number appearing on youtube might look something like 0+0+1x95= 95 and a NAP appearing on your national phone book might look something like 1+1+1x100= 300 Please note that I'm not saying this is the sole factor and I'm sure its way more complex that this with things like other factors on the page, off the page (Reviews, Links, Clicks) and so on but its still a contributor). The Question My question is fairly simple and I'd imagine hard to impossible to have an actual definite answer to this but maybe someone has seen official wording else where on this, is it bad to include address or phone number in the Meta Description? The reason I ask is that one of my competitors has these elements in the meta descriptions and their local rankings are absolutely superb, the problem I have with this is scrap bot sites like 'Similar Too' 'Seo Rankings' and 1,000's of the other scrap box networks that scrap site and then make urls with your site information are mostly limited to your meta description what this means that your phone number, address and sometimes even your company name if the domain is exact will appear as AP, and even NAP on thousands of websites. So, is it a bad strategy to include phone number and address in meta description, everything I read into would suggest its good of course with the downside of maybe lowering quality of description for click thoughts but top rankings would increase this 10 folds anyhow..

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  • Pagination for product listing, what to use? "canonical" or "rel-prev-next" or do nothing?

    - by Jayapal Chandran
    I want to make sure my product listing is 10 products per page which are not in a series (link). They have explained how to use canonical or rel prev for pagination when a long page has been divided into multiple page and the multiple pages becomes a series were as my condition is not that. They are unique listing which are not related to each listing... All the listing links leads to a product profile page. So lets say my site is all about cars and I have a Used Audi page with 1000 Audi's for sale. There are 10 used audi cars on each page so there's 100 pages in the series. If I start to utilise Rel="prev" and rel="next" should I set page 2 onwards as index,follow or noindex,follow? The content on Page 2 all the way to 100 only changes ever so slightly as different cars will be for sale on different pages but from a "Panda" point of view the pages are incredibly similar as they'd hold the same meta data as page 1 in the series along with duplicate reviews & news etc. I want Page 1 in the series as the Main page for Google to send users too and I don't see the point in Google indexing page 2 100. What's everyone's view on this? Lastly with the rel="canonical" tag should page 2 to 100 all point back to page 1 in the series or the individual page itself? E.G: /used-audi/page-3/.

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  • Google Keyword Tools - Free to Use

    Keywords is the concept at the base of search engines, and of big part of the internet and the global online business. Everyday millions of persons using the internet connect to a search engine in order to search any possible topic, and to get specific results they enter keywords and key phrases about.

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  • Changing website Url - Am I making an SEO mistake

    - by Denis
    I have a webiste with a .com domain that is a year old. The business is a shop based in Ireland and I have purchased a .ie domain. I plan to move the website over to the new domain, SEO Good or Bad idea? Old Url - SmythsOfTerenure.com | New Url - SmythsComputerRepair.ie (I am using Fake names and fictional business in the example Url's) The new domain has my main keyword in it. The old domain has my family name and business location (city district) It currently ranks high for lots of relevant keywords in Google with low traffic and low competition. Current website traffic is about 80 session per week. 80% of that traffic is Organic from Google. I am changing domain in an attempt to help SEO long term by having a CC TLD (.ie rather than .com) and having my main Keyword in the domain. I plan to do 301 re-directs from old to new and update GW Tools and G Analytics but am I making a mistake changing it at all as I know rankings may fall in the sort term. Homepage PR=0 and very few inbound links. Should I just leave it on the old domain? Or after a few months should I be back up ranking as well as I am now?

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  • Using AdSense to show ads to logged-in users

    - by John
    I know that you can grant authorization permissions to Google AdSense so that it can 'log in' and see what other logged in users can see (e.g. in a private forum), so that the ads it displays are better targetted. Extending this principle further: I am making a site which will show completely different content for each individual user (i.e. not 'common' content like a forum in which everybody sees essentially the same thing). You could think of this content as similar to the way each Facebook user has a different news feed, but it is the 'same' page. Complicating things further, the URLs for this site will be simple, e.g. '/home' and '/somepage', and will not usually include unique identifiers to differentiate between users (e.g. '/home?user=32i42'). My questions are: Is creating an account purely for AdSense to log in to the site with worth it in this case, seeing as it will be seeing it's own 'personalized' version and not any other user's? More importantly: is that against the Google AdSense Terms of Service? (I can't seem to figure that one out) How would you go about this problem?

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  • What Keywords Rank High in Google?

    Learn the basics of how keywords help you rank high in the search engines. Implementing the proper keywords into your websites, blogs and other web 2.0 strategies can generate a ton of free traffic.

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  • Blog engines for ASP.Net (maybe MVC) web sites

    - by J. Pablo Fernández
    I've built a web site on ASP.NET MVC and one little section of it should be a blog. I'm looking for a blog to integrate. In the worst case scenario it'd be a WordPress with a custom skin and RSS integration to the rest of the site. The best would be to have an ASP.NET MVC add-on, but I can live with ASP.NET WebForms. Do you have any recomendations on the engine? I've been checking out BlogEngine.Net and I'd like to have some other ideas to compare. Anything in particular you can point to regarding this integration?

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  • How do I change pages registering as 404 to 200

    - by christian
    I have this problem. After relaunching my site: http://www.kgstiles.com, traffic dropped immensely(about 60%). After troubleshooting for a week and a half - losing thousands of dollars off of lost traffic in the process, I found that Google was getting a 404 error at the end of many of my 301 redirects(so it wouldn't index the new pages). Most of of the pages, though, would register in my browser. They registered as a 404 error in Google's index as well as a 404checker. So my first question is: could this be what's causing my loss of traffic? and second: how do I fix it? I'm desperate! Any help is appreciated! # BEGIN s2Member GZIP exclusions <IfModule mod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond %{QUERY_STRING} (^|\?|&)s2member_file_download\=.+ RewriteRule .* - [E=no-gzip:1] </IfModule> # END s2Member GZIP exclusions # BEGIN WordPress <IfModule mod_rewrite.c> RewriteEngine On RewriteBase / RewriteRule ^index\.php$ - [L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L] </IfModule> <IfModule mod_rewrite.c> RewriteEngine On RewriteRule ^moreinfo/(.*)$ http://www.kgstiles.com/moreinfo$1 [R=301] RewriteRule ^healthsolutions/(.*)$ http://www.kgstiles.com/healthsolutions$1 [R=301] RewriteRule ^(.*)\.html$ $1/ [R=301,L] RewriteRule ^(.*)\.htm$ $1/ [R=301,L] </IfModule> # END WordPress

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