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• Three Master Data Management Deployment Tips

  - by david.butler(at)oracle.com

  MDM is all about data quality and data governance. We now know that improved data quality raises all operational and analytical boats. But it's not just about deploying data quality tools. It's about deploying data quality tools within and across the IT landscape - from a thousand points of data entry to a single version of the truth. Here are three tips to deploying MDM across your applications and enterprise.   #1: Identify a tactical, high-value business problem where MDM can materially help. §  Support a customer acquisition and retention program with a 'customer' master data solution. §  Accelerate new products and services to market with a 'product' master data solution. §  Reduce supplier exceptions or support spend control initiatives with a 'supplier' master data solution. §  Support new store (branch, campus, restaurant, hospital, office, well head) location analysis with a 'site' master data solution. §  Fix long standing Chart of Accounts and Cost Center problems with a 'financial' master data solution. §  Support M&A activity, application upgrades, an SOA initiative, a cloud computing program, or a new business intelligence deployment by implementing a mix of master data solutions.   #2: Incrementally expand to a full information architecture. Quite often, the measurable return on interest from tactical MDM initiatives will fund future deployments. Over time, the MDM solution expands into its full architecture to cover the entire IT landscape. Operations and analytics are united, IT flexibility is restored, and sustainable competitive advantage is achieved.   #3: Bring business into every MDM deployment. To be successful, MDM must work hand in hand with data governance. In fact, Oracle MDM incorporates data governance tools for business users. IT can insure data quality, but only after the business side has defined what quality means. The business establishes the rules for governing the master data, and then IT enforces the rules via the MDM applications. Without this business/IT collaboration, MDM initiatives seldom achieve their full potential.   It is not very often that a technology comes along that can measurably assist organizations across a wide variety of top IT initiatives. Reducing costs, increasing flexibility, getting more out of existing assets, and aligning business and IT are not easy tasks for any CIO. But with MDM, success is achievable. IT can regain its place as a center for innovation.   For more information on this topic, take a look at my article Master Data Management Deployment Tips in the Opinion Section of Oracle's Profit Online magazine.

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• ArchBeat Link-o-Rama for 2012-10-11

  - by Bob Rhubart

  Whiteboards, not red carpets. OTN Architect Day Los Angeles. Oct 25. Free event. Yes, it's TinselTown, but the stars at this event are experts in the use of Oracle technologies in today's architectures. This free event includes a full slate of technical sessions and peer interaction covering cloud computing, SOA, and engineered systems—and lunch is on us. Register now. Thursday October 25, 2012, 8:00 a.m. – 5:00 p.m. Sofitel Los Angeles, 8555 Beverly Boulevard, Los Angeles, CA 90048 JDeveloper extensions where? | Peter Paul van de Beek "Where does the downloaded stuff go after you installed JDeveloper extensions, like SOA Composite Editor, Oracle BPM Studio, or AIA Service Constructor?" Peter Paul van de Beek has the answer. Using Apache Derby Database with WebLogic (the express way) | Frank Munz Another technical how-to video from Dr. Frank Munz. Compensation Hello World | Ronald van Luttikhuizen Oracle ACE Director Ronald van Luttikhuizen's post addresses several question that came up during the "Effective Fault Handling in SOA Suite 11g" session that he and fellow Oracle ACE Guido Schmutz presented at Oracle OpenWorld. Oracle Fusion Middleware Security: OAM and OIM 11g Academies Looking for technical how-to content covering Oracle Access Manager and Oracle Identity Manager? The people behind the Oracle Middleware Security blog have indexed relevant blog posts into what they call "Academies." "These indexes," the blog explains, "contain the articles we've written that we believe provide long lasting guidance on OAM and OIM. Posts covered in these series include articles on key aspects of OAM and OIM 11g, best practice architectural guidance, integrations, and customizations." Maximum Availability Whitepaper for IDM 11gR2 | Oracle Fusion Middleware Security The Oracle Fusion Middelware A-Team shares an overview of and a link to a new white paper: "Identity Management 11.1.2 Enterprise Deployment Blueprint." Thought for the Day "The trouble with the world is that the stupid are sure and the intelligent are full of doubt." — Bertrand Russell (May 18, 1872 – February 2, 1970) Source: SoftwareQuotes.com

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• ADF Mobile @ Oracle Open World 2012 - A Look Back...

  - by Joe Huang

  Hi, everyone: It's been a little over two weeks since the end of Oracle Open World 2012, and hope everyone has recovered sufficiently.  We have seen a tremendous amount of coverage on Oracle ADF Mobile during this Oracle Open World.  For starters, ADF Mobile demo booth was positioned in the Oracle Red Lounge in Moscone North, where all new and innovative technologies are being demonstrated.  The booth is liternally out front and the first booth in the area, and we had a lot of interested attendees talking to us.  It feels like ADF Mobile has finally arrived on the big stage. There are numerous sessions and hands on labs that covers ADF Mobile.  Details can be found in Oracle Open World page.   The Oracle Cloud: Oracle's Cloud Platofrm and Application Strategy by Thomas Kurian (Keynote) Near the beginning of the keynote, showing a great analytics application built using ADF Mobile  Oracle Fusion Middleware Strategies Driving Business Innovation by Hasan Rizvi (Keynote) The Future of Development for Oracle Fusion—From Desktop to Mobile to Cloud by Chris Tonas (General Session) Co-presented with Accenture, an ADF Mobile Beta Partner Extend Oracle Fusion Apps to Tablets/Smartphones with Oracle Mobile Technology (General Session) Extend Oracle Applications to Mobile Devices with Oracle’s Mobile Technologies (General Session) Building Mobile Applications with Oracle Cloud (General Session) Mobile-Enable Oracle Fusion Middleware and Enterprise Applications with Oracle ADF (Conference Session) Co-presented with Infosys, an ADF Mobile Beta Partner Develop On-Device iPhone and iPad Apps Without Writing Any Objective-C Code (Oracle Develop Session) Mobile Apps for Oracle E-Business Suite with Oracle ADF Mobile and Oracle SOA Suite (Conference Session) Developing Applications for Mobile iOS and Android Devices with Oracle ADF Mobile (Hands on Lab) This lab was repeated 8 (!) times Build Mobile Applications for Oracle E-business Suite (Hands on Lab) It was an extremely busy Open World for the team, and we were in the middle of trying to release ADF Mobile!   By far, the most memorable event during Open World was the ADF Meett Up at the OTN Lounge, where beers were flowing (for a little while) and familiar names are finally matched with faces.  We also appreciate the opportunity to interview the attendees from New Caledonia - sorry we probably surprised you with the video record, and many thanks for coming through for us. I also want to thank my fellow ADF Mobile and Fusion Middleware team members - from product managers, engineers, and product marketing, everyone worked extremely hard to make this Open World a great success for ADF Mobile. I really enjoyed meeting everyone at Oracle Open World, at the booth, sessions, etc.   Now it's on to release ADF Mobile - for real! Thanks, Joe Huang PS: If this thread shows up on your RSS feed, please keep watching...

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• What You Can Learn from the NFL Referee Lockout

  - by Christina McKeon

  American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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• CAM v2.0 ships – all new foundation version

  - by drrwebber

  The latest release of the CAM editor toolset is now available on Sourceforge.net – search NIEM. In this all new version the support from Oracle has enabled a transformation of the editor underpinning Java framework and results in 3x performance improvement and 50% better memory utilization. The result of nearly six months of improvements are catalogued in the release notes. http://sourceforge.net/projects/camprocessor/files/CAM%20Editor/Releases/2.0/CAM_Editor_2-0_Release_Notes.pdf/download However here I’d like to talk about the strategic vision and highlight specific new go to features that make a difference for exchange schema designers and with a focus on the NIEM community. So why is this a foundation version? Basically the new drag and drop designer tool allows you to tailor your own dictionary collection of components and then simply select and position those into your resulting exchange structure. This is true global reuse enabled from a canonical domain dictionary collection. So instead of grappling with XSD Schema syntax, or UML model nuances – this is straightforward direct WYSIWYG visual engineering – using familiar sets of business components. Then the toolkit writes the complex XSD Schema for you, along with test samples, documentation, XMI/UML models, Mindmaps and more. So how do you get a set of business components? The toolkit allows you to harvest these from existing schema collections or enterprise data models, or as in the case of NIEM, existing domain dictionary collections. I’ve been using this for the latest IEEE/OASIS/NIST initiative on a Common Data Format (CDF) for elections management systems. So you can download those from OASIS and see how this can transform how you build actual business exchanges – improving the quality, consistency and usability – and dramatically allowing automated generation of artifacts you only dreamed of before – such as a model of your entire major exchange collection components. http://www.oasis-open.org/committees/documents.php?wg_abbrev=election So what we have here is a foundation version – setting the scene and the basis for changing how people can generate and manage information exchanges. A foundation built using the OASIS CAM standard combined with aspects of the NIEM Naming and Design Rules and the UN/CEFACT Core Components specifications and emerging work on OASIS CIQ name and address and ANSI/ISO code list schema. We still have a raft of work to do to integrate this into SOA best practices and extend the dictionary capabilities to assist true community development. Answering questions such as: - How good is my canonical component collection? - How much reuse is really occurring? - What inconsistencies and extensions are there in the dictionary components? Expect us to begin tackling these areas now that the foundation is in place. The immediate need is to develop training and self-start materials – so we will be focusing there for the next couple of months and especially leading up to the IJIS industry event in July in New Jersey, and the NIEM NTE event in August in Philadelphia. http://sourceforge.net/projects/camprocessor

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• Changes in Language Punctuation [closed]

  - by Wes Miller

  More social curiosity than actual programming question... (I got shot for posting this on Stack Overflow. They sent me here. At least i hope here is where they meant.) Based on the few responses I got before the content police ran me off Stack Overflow, I should note that I am legally blind and neatness and consistency in programming are my best friends. A thousand years ago when I took my first programming class (Fortran 66) and a mere 500 years ago when I tokk my first C and C++ classes, there were some pretty standard punctuation practices across languages. I saw them in Basic (shudder), PL/1, PL/AS, Rexx even Pascal. Ok, APL2 is not part of this discussion. Each language has its own peculiar punctuation. Pascal's periods, Fortran's comma separated do loops, almost everybody else's semicolons. As I learned it, each language also has KEYWORDS (if, for, do, while, until, etc.) which are set off by whitespace (or the left margin) if, etc. Each language has function, subroutines of whatever they're called. Some built-in some user coded. They were set off by function_name( parameters );. As in sqrt( x ) or rand( y ); Lately, there seems to be a new set of punctuation rules. Especially in c++ where initializers get glued onto the end of variable declarations int x(0); or auto_ptr p(new gizmo); This usually, briefly fools me into thinking someone is declaring a function prototype or using a function as a integer. Then "if" and 'for' seems to have grown parens; if(true) for(;;), etc. Since when did keywords become functions. I realize some people think they ARE functions with iterators as parameters. But if "for" is a function, where did the arg separating commas go? And finally, functions seem to have shed their parens; sqrt (2) select (...) I know, I koow, loosening whitespace rules is good. Keep reading. Question: when did the old ways disappear and this new way come into vogue? Does anyone besides me find it irritating to read and that the information that the placement of punctuation used to convey is gone? I know full well that K&R put the { at the end of the "if" or "for" to save a byte here and there. Can't use that excuse here. Space as an excuse for loss of readability died as HDD space soared past 100 MiB. Your thoughts are solicited. If there is a good reason to do this, I'll gladly learn it and maybe in another 50 years I'll get used to it. Of course it's good that compilers recognize these (IMHO) typos and keep right on going, but just because you CAN code it that way doesn't mean you HAVE to, right?

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• Mise à jour Partner Enablement Oracle University (novembre)

  - by swalker

  Executive overview of Oracle Fusion Applications in 1-day from your desktop Designed from the ground up using the latest technology advances and incorporating the best practices gathered from Oracle's thousands of customers, Oracle Fusion Applications are 100% open-standards-based business applications that set a new standard for the way we innovate, work, and adopt technology. Learn more about them: Oracle University has scheduled a 1–day executive overview as a Live Virtual Class on the following dates: 1 December 2 December Your OPN discount applies to the standard price shown on the website. New In Class and Online dates will be shared on education.oracle.com. Book online or contact your local Oracle University representative for scheduling requests and more information. Deux nouvelles formations intensives OPN Only Boot Camps Les formations OPN Only Boot Camps suivantes viennent d'être mises à disposition : Formation technique intensive de 3 jours Oracle Exadata 11g  : Vous prépare à devenir un Spécialiste certifié de l’implémentation Oracle Exadata 11g Actuellement prévue en Allemagne, au Royaume-Uni Possibilité d'organisation dans tous les pays Dates des classes virtuelles en direct : 15-17 fév. 2012 & 16-18 mai 2012 Formation intensive de 5 jours Oracle BI Enterprise Edition 11g Implementation Actuellement prévue en Suède Possibilité d'organisation dans tous les pays Consulter le calendrier complet des formations OPN Only Boot Camp. Nouveautés du côté des certifications : Java SE 7 Soyez parmi les premiers à obtenir la certification Java SE 7 . Les examens suivants sont depuis peu disponibles en bêta test : Code et intitulé de l'examen Filière de certification 1Z1-805 Upgrade to Java SE 7 Programmer (Bêta jusqu'au 17 déc. 2011) Professionnel certifié Oracle (Certified Professional), Programmeur Java SE 7 1Z1-803 Java SE 7 Programmer I (Bêta jusqu'au 17 déc. 2011) Associé certifié Oracle (Certified Associate), Programmeur Java SE 7 Un examen bêta vous confère deux avantages distincts : vous serez parmi les premiers à obtenir la certification, vous bénéficiez d'un tarif réduit. Les examens bêta peuvent être passés dans n'importe quel Centre de test Pearson VUE. Nouveaux cours Parmi les nouveautés d’Oracle Université de ce mois-ci, vous trouverez : Nouveaux cours - Cliquez ici pour en savoir plus. Vos partenaires souhaitent-ils obtenir le point de vue des experts de l'Oracle University ? Conseillez-leur de consulter les newsletters suivantes de l'Oracle University " href="http://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=289&p_nl=tech" target="_blank">Newsletters Technologie Newsletters Applications Restez connecté à Oracle University : OracleMix Twitter LinkedIn Facebook

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• October in Review

  - by Richard Bingham

  With OpenWorld over October was time to get back to serious work for everyone, including the Fusion Applications Developer Relations team. Don't forget the OpenWorld content is still available, including presentation downloads, for a limited period of time so be sure to grab anything you found useful or take another scan for anything you might have missed. Of all the announcements, the continued evolution of the Oracle Cloud services for extending and integrating with Fusion Applications is increasing in popularity, and certainly the Cloud Marketplace is something we're becoming involved in. More details to follow. Fusion Concepts Last week Vik from our team started the new "Fusion Concepts" series of articles, providing those new to Fusion Applications an explanation of the architectural basics, with the aim to reduce the learning curve and lay the platform for more efficient and effective development. The series begun with an insightful first post on the different schemas that exist in the Fusion Applications database. Look out for upcoming posts on multi-lingual entities, profile options, look-ups and more. New Learning Resources Our YouTube channel continued to expand with more 'how to' videos on using page composer, extending the Simplified UI (aka FUSE), and integrating BI reports and analytics. Also the Oracle Learning Library is now well established as a central resource for knowledge, now with thousands of tutorials, videos, and documents. Of particular note are the great new extensibility-related videos added by the CRM Product Management team, including more on the ever-expanding capabilities of Application Composer. To see some examples of these search using keyword 'customization' or the product 'Sales Cloud'. Finally on learning resources, as Oliver mentioned the Oracle Press book on Fusion Application Customization and Extensibility is now available for pre-order on Amazon (due out 1st Jan). Out And About October also saw us attend the annual Apps Conference held by the UK Oracle User Group in London. Interestingly there was an Applications Transformation stream of sessions and content that included Fusion Applications with all the latest in the Oracle Applications evolution, as always focused around the three tenets of social, mobile, and cloud. Read more in Richard's post-event write up. Other teams around Oracle have also been busy. Angelo from the Platform Technical Services group has done quite a bit of work using web services with Fusion SaaS and has published many interesting findings on his blog. It's definitely recommended reading if you are working on any related integration projects. The middleware-for-applications group has built a new tool called "AppAdvantage" offering an online assessment of your use of Fusion Middleware technologies with Oracle Applications. As the popularity of integrating cloud applications with on-premises systems continued to grow, leveraging existing middleware technologies (and licenses) to support the integration solution is likely to be of paramount importance. Similarly the "Build Enterprise Application Extensions with Ease" section of the related webpage has AppsUX director Killan Evers speaking about customization using the composer tools. Both are useful resources for those just getting started with a move to Fusion Applications. The Oracle A-Team, specialists in middleware technical architecture, always publish superb content via their 'chronicles' site, now with a substantial amount specifically related to Fusion Applications. Click on the Fusion Applications menu on the top right of their homepage to see more. Last month of particular note was an article on customizing the timeout pop-up message that shows to inactive users, providing design-time insight and easy-to-follow steps. Finally if you're looking at using Oracle Middleware and Cloud to tailor and extend your applications then you may also be interested in this new blog post on the roadmap for Oracle SOA and the latest on-demand Cloud Development webcast.

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• Database Security: The First Step in Pre-Emptive Data Leak Prevention

  - by roxana.bradescu

  With WikiLeaks raising awareness around information leaks and the harm they can cause, many organization are taking stock of their own information leak protection (ILP) strategies in 2011. A report by IDC on data leak prevention stated: Increasing database security is one of the most efficient and cost-effective measures an organization can take to prevent data leaks. By utilizing the data protection, access control, account management, encryption, log management, and other security controls inherent in the database management system, entities can institute first-level control over the widest range of protected information. As a central repository for unstructured data, which is growing at leaps and bounds, the database should be the first layer providing information leakage protection. Unfortunately, most organizations are not taking sufficient steps to protect their databases according to a survey of the Independent Oracle User Group. For example, any operating system administrator or database administrator can access the all the data stored in the database in most organizations. Without any kind of auditing or monitoring. And it's not just administrators, database users can typically access the database with ad-hoc query tools from their desktop and by-pass any application level controls. Despite numerous regulations calling for controls to limit the powers of insiders, most organizations still put too many privileges in the hands of their employees. Time and time again these excess privileges have backfired. Internal agents were implicated in almost half of data breaches according to the Verizon Data Breach Investigations Report and the rate is rising. Hackers also took advantage of these excess privileges very successfully using stolen credentials and SQL injection attacks. But back to the insiders. Who are these insiders and why do they do it? In 2002, the U.S. Secret Service (USSS) behavioral psychologists and CERT information security experts formed the Insider Threat Study team to examine insider threat cases that occurred in US critical infrastructure sectors, and examined them from both a technical and a behavioral perspective. A series of fascinating reports has been published as a result of this work. You can learn more by watching the ISSA Insider Threat Web Conference. So as your organization starts to look at data leak prevention over the coming year, start off by protecting your data at the source - your databases. IDC went on to say: Any enterprise looking to improve its competitiveness, regulatory compliance, and overall data security should consider Oracle's offerings, not only because of their database management capabilities but also because they provide tools that are the first layer of information leak prevention. Learn more about Oracle Database Security solutions and get the whitepapers, demos, tutorials, and more that you need to protect data privacy from internal and external threats.

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• ArchBeat Link-o-Rama for November 16, 2012

  - by Bob Rhubart

  X.509 Certificate Revocation Checking Using OCSP protocol with Oracle WebLogic Server 12c | Abhijit Patil Abhijit Patil's article focuses on how to use X.509 Certificate Revocation Checking Functionality with the OCSP protocol to validate in-bound certificates. Although this article focuses on inbound OCSP validation using OCSP, Oracle WebLogic Server 12c also supports outbound OCSP validation. Leveraging Oracle Scorecard and Strategy Management for Everyday BI Needs "Oracle Scorecard and Strategy Management (OSSM) is built-upon the premise that a scorecard system should not be separate from the BI system, like many comparable tools are today," says author Kevin McGinely. "Instead of a separate application with its own data, its own data definitions, and its own front-end, Oracle made the choice to integrate OSSM directly into OBIEE." Applying BI for personal productivity recognition and gamification | Capgemini Oracle Blog "It is quite obvious that if you want people to participate you need an appealing and intuitive user interface," says Capgemini's Henk Vermeulen in this interesting exploration of gamification in the enterprise. Build and release OSB projects with Maven | Edwin Biemond "With Maven we are able to build and deploy OSB projects," says Oracle ACE Edwin Biemond. "The artifacts generated by Maven called snaphosts and releases can be automatically uploaded to a software repository. These versioned OSB jars can then be downloaded by the OSB Servers and deployed." Biemond shows you how in this detailed technical post. ADF Generator for Dynamic ADF BC and ADF UI | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis' post is an extension of his OOW12 presentation, "Oracle ADF Implementations Around the Globe: Best Practices," and includes the sample application he promised to share. Service-oriented organizations have a head start in the cloud race | ZDNet ZDNet SOA blogger Joe McKendrick offers a snapshot of a recent report Forrester analyst James Staten. Oracle Fusion Middleware Security: X509 Fallback to Form | Debasish BhattacharyaOracle Fusion Middleware A-Team architect Debasish Bhattacharya shares a solution that resulted from brainstorming with colleagues Chris Johnson and Brian Eidelman. "The solution is not very difficult," says Bhattacharya, "though it needs some additional configurations and coding." It's all presented in this detailed post. Agile Architecture | David Sprott "There is ample evidence that Agile Architecture is a primary contributor to business agility, yet we do not have a well understood architecture management system that integrates with Agile methods," observes David Sprott in this extensive post. Thought for the Day "Operating systems are like underwear — nobody really wants to look at them." — Bill Joy Source: SoftwareQuotes.com

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• Common SOA Problems by C2B2

  - by JuergenKress

  SOA stands for Service Oriented Architecture and has only really come together as a concrete approach in the last 15 years or so, although the concepts involved have been around for longer. Oracle SOA Suite is based around the Service Component Architecture (SCA) devised by the Open SOA collaboration of companies including Oracle and IBM. SCA, as used in SOA suite, is designed as a way to crystallise the concepts of SOA into a standard which ensures that SOA principles like the separation of application and business logic are maintained. Orchestration or Integration? A common thing to see with many people who are beginning to either build a new SOA based infrastructure, or move an old system to be service oriented, is confusion in the purpose of SOA technologies like BPEL and enterprise service buses. For a lot of problems, orchestration tools like BPEL or integration tools like an ESB will both do the job and achieve the right objectives; however it’s important to remember that, although a hammer can be used to drive a screw into wood, that doesn’t mean it’s the best way to do it. Service Integration is the act of connecting components together at a low level, which usually results in a single external endpoint for you to expose to your customers or other teams within your organisation – a simple product ordering system, for example, might integrate a stock checking service and a payment processing service. Process Orchestration, however, is generally a higher level approach whereby the (often externally exposed) service endpoints are brought together to track an end-to-end business process. This might include the earlier example of a product ordering service and couple it with a business rules service and human task to handle edge-cases. A good (but not exhaustive) rule-of-thumb is that integrations performed by an ESB will usually be real-time, whereas process orchestration in a SOA composite might comprise processes which take a certain amount of time to complete, or have to wait pending manual intervention. BPEL vs BPMN For some, with pre-existing SOA or business process projects, this decision is effectively already made. For those embarking on new projects it’s certainly an important consideration for those using Oracle SOA software since, due to the components included in SOA Suite and BPM Suite, the choice of which to buy is determined by what they offer. Oracle SOA suite has no BPMN engine, whereas BPM suite has both a BPMN and a BPEL engine. SOA suite has the ESB component “Mediator”, whereas BPM suite has none. Decisions must be made, therefore, on whether just one or both process modelling languages are to be used. The wrong decision could be costly further down the line. Design for performance: Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: C2B2,SOA best practice,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• Business Insight, IT Execution: 9 Project Management Tips

  - by Sylvie MacKenzie, PMP

  Excerpt from Profit Magazine - by David Rosenbaum When Marcos Baccetto was first asked to be the business-side project lead on Eaton Corporation’s Vehicle Group South America (VGSA) Oracle project, the operations services manager responsible for running manufacturing was, he confesses, “a little afraid” because of his lack of IT experience. Today, Baccetto calls the project “a fantastic experience,” and he is a true believer in the benefits of a close relationship between IT implementers and their line-of-business peers. Through his partnership with Jesiele Lima, then VGSA IT manager, Baccetto and Eaton’s South American operations team came to understand several important principles of business and IT. Here he shares nine tips managers should consider when working on an enterprise technology project. 1. Make it a business project, not an IT project. All levels of functional management must have ownership, responsibility, and accountability for the success of the implementation. 2. Share responsibility. Business owners should sign off on tests and data conversion. 3. Clean your data. Dedicating a team to improve core data quality prior to project launch can be a significant time-saver. 4. Select resources properly. Have functional people who can translate business needs to IT and can influence organizational change. 5. Manage scope. Follow project management methodologies and disciplines. 6. Adopt common processes, global solutions. Avoid customized, local solutions. The big-picture business goals can get lost in the details. 7. Implement processes prior to the go-live date. Change management can be key. Keep the workforce informed and train users in advance. 8. Define metrics milestones. Assume there will be a crisis during deployment. Having baseline metrics to compare against will help implementers keep their cool—and the project moving forward. 9. The sponsor’s commitment is critical. It is needed to support the truly difficult decisions.

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• ArchBeat Link-o-Rama Top 10 for November 2012

  - by Bob Rhubart

  Every day ArchBeat searches the web for content created by and for community members, and then shares that content via social media. Here's the list of the Top 10 most popular items posted on the OTN ArchBeat Facebook Page for November 2012. One-Stop Shop for Oracle Webcasts Webcasts can be a great way to get information about Oracle products without having to go cross-eyed reading yet another document off your computer screen. Oracle's new Webcast Center offers selectable filtering to make it easy to get to the information you want. Yes, you have to register to gain access, but that process is quick, and with over 200 webcasts to choose from you know you'll find useful content. OAM/OVD JVM Tuning Vinay from the Oracle Fusion Middleware Architecture Group (otherwise known as the A-Team) shares a process for analyzing and improving performance in Oracle Virtual Directory and Oracle Access Manager. White Paper: Oracle Exalogic Elastic Cloud: Advanced I/O Virtualization Architecture for Consolidating High-Performance Workloads This new white paper by Adam Hawley (with contributions from Yoav Eilat) describes in great detail the incorporation into Oracle Exalogic of virtualized InfiniBand I/O interconnects using Single Root I/O Virtualization (SR-IOV) technology. Architected Systems: "If you don't develop an architecture, you will get one anyway..." "Can you build a system without taking care of architecture?," asks Manuel Ricca. "You certainly can. But inevitably the system will be unbalanced, neglecting the interests of key stakeholders, and problems will soon emerge." Backup and Recovery of an Exalogic vServer via rsync "On Exalogic a vServer will consist of a number of resources from the underlying machine," says the man known only as Donald. "These resources include compute power, networking and storage. In order to recover a vServer from a failure in the underlying rack all of these components have to be thoughts about. This article only discusses the backup and recovery strategies that apply to the storage system of a vServer." This Week on the OTN Architect Community Home Page Make time to check out this week's features on the OTN Solution Architect Homepage, including: SOA Practitioner Guide: Identifying and Discovering Services Technical article by Yuli Vasiliev on Setting Up, Configuring, and Using an Oracle WebLogic Server Cluster Podcast: Are You Future Proof? Clustering ODI11g for High-Availability Part 1: Introduction and Architecture | Richard Yeardley "JEE agents can be deployed alongside, or instead of, standalone agents," says Rittman Meade's Richard Yeardley. "But there is one key advantage in using JEE agents and WebLogic – when you deploy JEE agents as part of a WebLogic cluster they can be configured together to form a high availability cluster." Learn more in Yeardley's extensive post. OIM 11g : Multi-thread approach for writing custom scheduled job | Saravanan V S Saravanan shares insight and expertise relevant to "designing and developing an OIM schedule job that uses multi threaded approach for updating data in OIM using APIs." How to Create Virtual Directory in Weblogic Server | Zeeshan Baig Oracle ACE Zeeshan Baig shows you how in six easy steps. SOA Galore: New Books for Technical Eyes Only Shake up up your technical skills with this trio of new technical books from community members covering SOA and BPM. Thought for the Day "Humans are the best value in computers -- where else can you get a non-linear computer weighing only about 160lbs, having a billion binary decision elements, that can be mass-produced by unskilled labour?" — Anonymous Source: SoftwareQuotes.com

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• Fraud and Anomaly Detection using Oracle Data Mining YouTube-like Video

  - by chberger

  I've created and recorded another YouTube-like presentation and "live" demos of Oracle Advanced Analytics Option, this time focusing on Fraud and Anomaly Detection using Oracle Data Mining.  [Note:  It is a large MP4 file that will open and play in place.  The sound quality is weak so you may need to turn up the volume.] Data is your most valuable asset. It represents the entire history of your organization and its interactions with your customers.  Predictive analytics leverages data to discover patterns, relationships and to help you even make informed predictions.   Oracle Data Mining (ODM) automatically discovers relationships hidden in data.  Predictive models and insights discovered with ODM address business problems such as:  predicting customer behavior, detecting fraud, analyzing market baskets, profiling and loyalty.  Oracle Data Mining, part of the Oracle Advanced Analytics (OAA) Option to the Oracle Database EE, embeds 12 high performance data mining algorithms in the SQL kernel of the Oracle Database. This eliminates data movement, delivers scalability and maintains security.  But, how do you find these very important needles or possibly fraudulent transactions and huge haystacks of data? Oracle Data Mining’s 1 Class Support Vector Machine algorithm is specifically designed to identify rare or anomalous records.  Oracle Data Mining's 1-Class SVM anomaly detection algorithm trains on what it believes to be considered “normal” records, build a descriptive and predictive model which can then be used to flags records that, on a multi-dimensional basis, appear to not fit in--or be different.  Combined with clustering techniques to sort transactions into more homogeneous sub-populations for more focused anomaly detection analysis and Oracle Business Intelligence, Enterprise Applications and/or real-time environments to "deploy" fraud detection, Oracle Data Mining delivers a powerful advanced analytical platform for solving important problems.  With OAA/ODM you can find suspicious expense report submissions, flag non-compliant tax submissions, fight fraud in healthcare claims and save huge amounts of money in fraudulent claims  and abuse.   This presentation and several brief demos will show Oracle Data Mining's fraud and anomaly detection capabilities.  

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• Live Virtual Class for Partners: Application Management

  - by Patrick Rood

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} November 11-12th Manageability Partner Community Application Management Suite Live Virtual Training This training will be offered to Oracle Partners over a live webcast during business hours. Each day will consist of approximately 2-3 hours of lecture/demos. It will be recorded and available for playback. Purpose: This virtual course is a comprehensive program of training sessions, prepared and presented by Product Managers. This ensures you have all the information you need to position and sell Oracle Application Management Suites. The sessions will be lecture based with demonstrations to complement. These sessions are interactive and everyone will be required to participate. Customer case studies will be used as appropriate and there will be plenty of opportunity for in-depth discussion. Please bring to the training an understanding of what Enterprise Manager 12c does for our customers, along with your own experiences to date. Logistics: Topic: Oracle Application Management Suite Training (2 Days - approx 2-3 Hour per Day) WebEx session details to be provided upon registration. Monday 11th November | 14:00PM GMT | 18:00PM Gulf (GMT+4) Tuesday 12th November | 14:00PM GMT | 18:00PM Gulf (GMT+4) (Back to the top) Copyright © 2012, Oracle. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• TalkTalk Business Succeeds with Engaging Conversations on an Eloqua platform

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 “Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Eloqua was the glue that held it all together.” says Paul Higgins, Marketing Director, TalkTalk Business (UK, telco) in this 2'23 video. Challenges Nurturing multiple sales channels with very diverse customers. Generating leads qualified to a very high standard. Engaging a fatigued and apathetic target audience. Positioning the brand as industry thought leaders. Solutions “What’s Your Business Grade?” campaign Eloqua automated email nurture strategy Eloqua Partner Network – Stein IAS Results ROI of 20:1. 40% uplift in sales opportunities in the smaller end with a 25% reduction in costs. 20–25% increase in sales qualified leads for mid-market, corporate, and enterprise customer sets. Open rate highs of 61.84% and click to open highs of 15.97%. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Impressions from VMworld - Clearing up Misconceptions

  - by Monica Kumar

  Gorgeous sunny weather…none of the usual summer fog…the Oracle Virtualization team has been busy at VMworld in San Francisco this week. From the time exhibits opened on Sunday, our booth staff was fully engaged with visitors. It was great to meet with customers and prospects, and there were many…most with promises to meet again in October at Oracle OpenWorld 2012. Interests and questions ran the gamut - from implementation details to consolidating applications to how does Oracle VM enable rapid application deployment to Oracle support and licensing. All good stuff! Some inquiries are poignant and really help us get at the customer pain points. Some are just based on misconceptions. We’d like to address a couple of common misconceptions that we heard: 1) Rapid deployment of enterprise applications is great but I don’t do this all the time. So why bother? While production applications don’t get updated or upgraded as often, development and QA staging environments are much more dynamic. Also, in today’s Cloud based computing environments, end users expect an entire solution, along with the virtual machine, to be provisioned instantly, on-demand, as and when they need to scale. Whether it’s adding a new feature to meet customer demands or updating applications to meet business/service compliance, these environments undergo change frequently. The ability to rapidly stand up an entire application stack with all the components such as database tier, mid-tier, OS, and applications tightly integrated, can offer significant value. Hand patching, installation of the OS, application and configurations to ensure the entire stack works well together can take days and weeks. Oracle VM Templates provide a much faster path to standing up a development, QA or production stack in a matter of hours or minutes. I see lots of eyes light up as we get to this point of the conversation. 2) Oracle Software licensing on VMware vSphere In the world of multi-vendor IT stacks, understanding license boundaries and terms and conditions for each product in the stack can be challenging.  Oracle’s licensing, though, is straightforward.  Oracle software is licensed per physical processor in the server or cluster where the Oracle software is installed and/or running.  The use of third party virtualization technologies such as VMware is not allowed as a means to change the way Oracle software is licensed.  Exceptions are spelled out in the licensing document labeled “Hard Partitioning". Here are some fun pictures! Visitors to our booth told us they loved the Oracle SUV courtesy shuttles that are helping attendees get to/from hotels. Also spotted were several taxicabs sporting an Oracle banner! Stay tuned for more highlights across desktop and server virtualization as we wrap up our participation at VMworld.

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• Big Data – ClustrixDB – Extreme Scale SQL Database with Real-time Analytics, Releases Software Download – NewSQL

  - by Pinal Dave

  There are so many things to learn and there is so little time we all have. As we have little time we need to be selective to learn whatever we learn. I believe I know quite a lot of things in SQL but I still do not know what is around SQL. I have started to learn about NewSQL recently. If you wonder what is NewSQL I encourage all of you to read my blog post about NewSQL over here Big Data – Buzz Words: What is NewSQL – Day 10 of 21. NewSQL databases are quickly becoming popular – providing the scale of NoSQL with the SQL features and transactions. As a part of learning NewSQL database, I have recently started to learn about ClustrixDB. ClustrixDB has been the most mature NewSQL database used by some of the largest internet sites in the world for over 3 years, with extensive SQL support. In addition to scale, it provides fast real-time analytics by bringing massively parallel processing (MPP), available only in warehousing databases, to the transactional database. The reason I am more intrigued about learning ClustrixDB is their recent announcement on Oct 31. ClustrixDB was only available as an appliance, but now with their software release on Oct 31, everyone can use it. It is now available as forever free for up to 12 cores with community support, and there is a 45 day trial for unlimited cluster sizes. With the forever free world, I am indeed interested in ClustrixDB now. I know that few of the leading eCommerce sites in the world uses them for their transactional database. Here are few of the details I have quickly noted for ClustrixDB. ClustrixDB allows user to: Scale by simply adding nodes to the cluster with a single command Run billions of transactions a day Run fast real-time analytics Achieve high-availability with recovery from node failure Manages itself Easily migrate from MySQL as it is nearly plug-and-play compatible, use MySQL drivers, tools and replication. While I was going through the documentation I realized that ClustrixDB also has extensive support for SQL features including complex queries involving joins on a dozen or more tables, aggregates, sorts, sub-queries. It also supports stored procedures, triggers, foreign keys, partitioned and temporary tables, and fully online schema changes. It is indeed a very matured product and SQL solution. Indeed Clusterix sound very promising solution, I decided to dig a bit deeper to understand who are current customers of the Clustrix as they exist in the industry for quite a few years. Their client list is indeed very interesting and here is my quick research about them. Twoo.com – Europe’s largest social discovery (dating) site runs 4.4 Billion Transactions a day with table sizes over a Terabyte, on a 168 core cluster. EngageBDR – Top 3 in the online advertising category uses ClustrixDB to serve 6.9 billion ads a day through real-time bidding platform. Their reports went from 4 hours to 15 seconds. NoMoreRack – Top 2 fastest growing e-commerce company in US used ClustrixDB for high availability and fast growth through Amazon cloud. MakeMyTrip – India’s leading travel site runs on ClustrixDB with two clusters running as multi-master in Chennai and Bangalore. Many enterprises such as AOL, CSC, Rakuten, Symantec use ClustrixDB when their applications need scale. I must accept that I am impressed with the information I have learned so far and now is the time to do some hand’s on experience with their product. I want to learn this technology so in future when it is about NewSQL, I know what I am talking about. Read more why Clustrix explains why you ClustrixDB might be the right database for you. Download ClustrixDB with me today and install it on your machine so in future when we discuss the technical aspects of it, we all are on the same page. The software can be downloaded here. Reference : Pinal Dave (http://blog.SQLAuthority.com)Filed under: Big Data, MySQL, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: Clustrix

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• Give a session on C++ AMP – here is how

  - by Daniel Moth

  Ever since presenting on C++ AMP at the AMD Fusion conference in June, then the Gamefest conference in August, and the BUILD conference in September, I've had numerous requests about my material from folks that want to re-deliver the same session. The C++ AMP session I put together has evolved over the 3 presentations to its final form that I used at BUILD, so that is the one I recommend you base yours on. Please get the slides and the recording from channel9 (I'll refer to slide numbers below). This is how I've been presenting the C++ AMP session: Context (slide 3, 04:18-08:18) Start with a demo, on my dual-GPU machine. I've been using the N-Body sample (for VS 11 Developer Preview). (slide 4) Use an nvidia slide that has additional examples of performance improvements that customers enjoy with heterogeneous computing. (slide 5) Talk a bit about the differences today between CPU and GPU hardware, leading to the fact that these will continue to co-exist and that GPUs are great for data parallel algorithms, but not much else today. One is a jack of all trades and the other is a number cruncher. (slide 6) Use the APU example from amd, as one indication that the hardware space is still in motion, emphasizing that the C++ AMP solution is a data parallel API, not a GPU API. It has a future proof design for hardware we have yet to see. (slide 7) Provide more meta-data, as blogged about when I first introduced C++ AMP. Code (slide 9-11) Introduce C++ AMP coding with a simplistic array-addition algorithm – the slides speak for themselves. (slide 12-13) index<N>, extent<N>, and grid<N>. (Slide 14-16) array<T,N>, array_view<T,N> and comparison between them. (Slide 17) parallel_for_each. (slide 18, 21) restrict. (slide 19-20) actual restrictions of restrict(direct3d) – the slides speak for themselves. (slide 22) bring it altogether with a matrix multiplication example. (slide 23-24) accelerator, and accelerator_view. (slide 26-29) Introduce tiling incl. tiled matrix multiplication [tiling probably deserves a whole session instead of 6 minutes!]. IDE (slide 34,37) Briefly touch on the concurrency visualizer. It supports GPU profiling, but enhancements specific to C++ AMP we hope will come at the Beta timeframe, which is when I'll be spending more time talking about it. (slide 35-36, 51:54-59:16) Demonstrate the GPU debugging experience in VS 11. Summary (slide 39) Re-iterate some of the points of slide 7, and add the point that the C++ AMP spec will be open for other compiler vendors to implement, even on other platforms (in fact, Microsoft is actively working on that). (slide 40) Links to content – see slide – including where all your questions should go: http://social.msdn.microsoft.com/Forums/en/parallelcppnative/threads.   "But I don't have time for a full blown session, I only need 2 (or just 1, or 3) C++ AMP slides to use in my session on related topic X" If all you want is a small number of slides, you can take some from the session above and customize them. But because I am so nice, I have created some slides for you, including talking points in the notes section. Download them here. Comments about this post by Daniel Moth welcome at the original blog.

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• Business School graduate joins Oracle

  - by jessica.ebbelaar(at)oracle.com

  My name is Mathias, I work as an Applications Inside Sales Rep for the French market, and I’d like to give you a brief snapshot of my experience at Oracle. First things first, how did you hear about Oracle? Where have you seen the sharp and recognizable red logo? Was it in Charles de Gaulle Airport when your eyes crossed the 20-metre banner with a picture of a strange big machine in the middle? Was it through reading the Forbes 10 top IT companies worldwide ranking? Or is it because IT is your thing and you cannot but know one of the “big four”? Meeting with a Grenoble Alumnus My story is a little different. My plan was to work in sales, in the IT industry. I had heard about Oracle, but my opinion at the time was that this kind of multinational company was way out of reach for a young graduate, even with high enthusiasm and great excitement to be (finally) on the job market. So, I was really surprised when I had an interesting conversation with a top alumnus of my business school. We were at the Grenoble Ecole de Management graduation ceremony (our graduation!), and before the party got really started, I got to chat with her. She told me of the great experience she was getting by living and working in Dublin. She had already figured it all out: “you work with another 100 young people from 10 different nationalities across Europe, you can be based in Dublin, but then once you work really hard you can move to Malaga Spain or other BUs around the world, you can work with different lines of business and learn about new “techy” and business oriented products, move to the field in your home country or elsewhere, etc.” What, what, what? Moving around Europe, trained by the best sales coaches in the world, acquiring strong IT knowledge and getting on board with one of fastest-growing and most watched companies in the world? Well, I was in. The next day (OK, 3 days after, the time to recover), I sent her my CV, and 3 months later I started as a Business Development Consultant at Oracle in Dublin, representing the latest cloud based CRM across the French market. That was 15 months ago. Since then, I moved line of business twice, I’m always learning new things and working with different and senior stakeholders; I have attended hundreds of hours of sales and product training (priceless when you come from a business background); I passed the Dublin Institute of Technology Sales Certification through different trainings given onsite within Oracle; I’ve led projects based around social media and I’ve gotten involved within various sales deals going on my market. Despite all of these great things, two will remain in my spirit: the multiculturalism that I experience every day in the office, and the American style of management - more direct and open than what you can find in “regular French companies”. Sales Progression Board In May 2012, I passed what we call a ‘Sales Progression Board’ to be promoted to an Inside Sales position. I am now in charge of generating revenue through the sale of Oracle applications on my specific territory. Always keeping in my mind my personal ambition: going to the field one day. Interested to join Oracle in the same role as Mathias? Visit http://campus.oracle.com.

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• Let Me Show You Something: Instagram, Vine and Snapchat for Brands

  - by Mike Stiles

  While brands are well aware of how much more impactful images are than text-only posts on social channels, today you’re additionally being presented with platform after additional platform for hosting, doctoring and sharing photos and videos.  Can you play in every sandbox? And if you do, can you be brilliant on all of them? As has usually been the case, so far brands are sticking their toes into new platforms while not actually committing to them, or strategizing for them, or resourcing them. TrackMaven found of the 123 F500 companies using Instagram, only 22% of them are active on it. Likewise, research from Simply Measured found brands are indeed jumping in, with the number establishing a presence on Instagram up 55% over the past year. Users want them there…brand engagement has exploded 350%, and over 1/3 of the top brands have at least 10,000 followers. BUT…the top 10 brands are generating 33% of all posts, reaping 83% of all engagement. Things are also growing on Twitter’s Vine, the 6-second looping video app that hit 40 million users in August. The 7th Chamber says 5 tweets a second contain a Vine link. Other studies say branded Vines are 4 times more likely to be shared and seen than rank-and-file branded videos. Why? Users know that even if a video is pure junk, they won’t get robbed of too much of their valuable time. Vine is always upgrading so you can make sure your videos are worth viewers’ time. You can now edit videos, and save & work on several projects concurrently. What you can’t do is upload a finely crafted video into Vine, but you can do that with Instagram. The key to success? Same as with all other content; make it of value. Deliver a laugh or a lesson or both. How-to, behind the scenes peeks, contests, demos, all make sense in the short video format. Or follow Nash Grier’s example, which is to just have fun with and connect to your viewers, earning their trust that your next Vine will be as good as the last. Nash is only 15, has over 1.4 million followers, and adds about 100,000 a week. He broke out when one of his videos was re-Vined by some other kid with 300,000 followers. Make good stuff, get it in front of influencers, and your brand Vines could break out as well. Then there’s Snapchat, the “this photo will self destruct” platform. How can that be of use to brands besides offering coupons that really expire? The jury is out. But with an audience of over 100 million and a valuation of $800 million, media-with-a-time-limit is compelling. Now there’s “Snapchat Stories” that can last 24 hours and be shared to the public at large. You might be able to capitalize on how much more focus gets put on content when there’s a time limit on its availability. The underlying truth to all of this is, these are all tools. Very cool, feature rich tools, but tools. You can give the exact same art kit to 5 different people and you’d get back 5 very different works, ranging from worthless garbage to masterpiece. Brands are being called upon to be still and moving image artists. That’s what your customers are used to seeing, from a variety of sources. Commit to communicating with them accordingly. @mikestiles Photo: stock.xchng

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• Is the Internet Making us Smarter or Not?

  - by BuckWoody

  I’ve been reading recently about an exchange among some very bright folks, some who posit that the Internet with its instant-on, sometimes-right, big-statement-wins mentality is making people think in a more shallow way, teaching us to rely on others as experts and diluting our logical thought process. Others state that it broadens our perspective and extends our mental reach. Whenever I see this kind of exchange on two ends of a spectrum, I begin to wonder if both sides might be correct.   I can certainly say that I have changed my way of learning, reading, and social interactions because of the Internet. And my tolerance for reading long missives has indeed gone down. I tend to (mentally and literally) “bookmark” things I never seem to have time to get back to. But I also agree that I’ve been exposed to thoughts, ideas and people I never would have encountered any other way. So how to deal with this dichotomy?   Well, I’m going to go off and think about it. No, I’m really going to go off for a full week to a cabin I’ve rented in a National Forest in the Midwest. It has no indoor plumbing, phones, Internet connections or anything else – only a bed to sleep in and a place to cook a little. I’m taking one book, some paper, and a guitar with me and that’s it. I plan to spend my days walking, reading a little, playing a little on the guitar, but mostly just thinking. Those of you who know me might find this unusual. I’m an always-on, hyper-caffeinated, overly-busy, connected person. I haven’t taken a vacation in five years, at least for more than two or three days at a time. Even then, I keep us on the move constantly – our vacations aren’t cruises or anything like that. I check e-mail, post and all that. When I’m not on vacation, I live with and leverage lots of technology, and work with those that do the same. This, however, is a really “unplugged” event, and I’m hoping that it will let me unpack the things I’ve been stuffing in my head. I plan to spend a lot of time on a single subject, writing notes, thinking, and writing more notes.   So after I post tomorrow's “quote of the day” I’ll be “going dark” for a week. No twitter, FaceBook, LinkedIn, e-mail, chat, none of my five blogs will get updated, and I’ll have to turn in my two articles for InformIT.com early. I won’t have access to my college class portal, so my students will be without me for a week. I will really be offline. I’ll see you in a week – hopefully a little more educated. See you then.   Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• ArchBeat Link-o-Rama for 2012-08-29

  - by Bob Rhubart

  ORCLville: OOW 2012 - Crystal BallOracle ACE Director Floyd Teter cooks up some tongue-in-cheek predictions for news and announcements that might come out of Oracle OpenWorld 2012. What's your prediction? Oracle Optimized Solutions at Oracle OpenWorld 2012 | Oracle Hardware Hardware matters, too! The people behind the Oracle Hardware blog have put together a list of Oracle Openworld 2012 sessions focused Oracle Optimized Solutions, "designed, pre-tested, tuned and fully documented architectures for optimal performance and availability." Just plug the session ID numbers into Schedule Builder and you're good to go. AIX Checklist for stable OBIEE deployment | Dick Dunbar "OBIEE is a complicated system with many moving parts and connection points," according to Oracle Business Inteligence escalation engineer Dick Dunbar. "The purpose of this article is to provide a checklist to discuss OBIEE deployment with your systems administrators." Demo for OPN: Coherence Management with EM Cloud Control 12c Oracle Partner Network members can check out a new Coherence Management demo that showcases some of the key capabilities of Management Pack for Oracle Coherence and JVM Diagnostics. "The demo flow showcases the key enhancements made in Enterprise Manager 12c release which includes new customizable performance summary, cache data management and configuration management," according to the WebLogic Partner Community EMEA blog. The Pragmatic Architect: To Boldly Go Where No One Has Gone Before | Frank Buschmann "Many architects have technical knowledge that's both impressive and sound, which is indeed an inevitable basis for design success," says Frank Buschmann. "Yet, a lot of software projects fail or suffer due to severe challenges in their architecture. The key to mastery is how architects approach design, what they value, and where they focus their attention and work." As retail dies, whom will be the winners? | Peter Evans-Greenwood "The problem for many retailers is that how consumers shop has changed but the the retailers haven't adapted, " says Peter Evans-Greenwood. "Their sole virtue was to be the last step in a supply chain delivering somebody else's products to the consumer. However, being the last step in the supply chain is no longer a virtue when consumers skip across channels and can reach around the globe, no longer dependant on or limited to what they can find locally." Thought for the Day "Brains require stimulation. If you're locked into a pattern of work, work, and more work, your brain soon habituates - the same way that it lets you stop hearing a clock ticking. So, if you want to be more effective at work, you must, paradoxically, be less single-minded in your devotion to work. Anything you do—anything—that stimulates new segments of your brain will make you a more effective programmer or analyst. I promise, with a money-back guarantee." — Gerald M. Weinberg Source: SoftwareQuotes.com

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• Is the Internet Making us Smarter or Not?

  - by BuckWoody

  I’ve been reading recently about an exchange among some very bright folks, some who posit that the Internet with its instant-on, sometimes-right, big-statement-wins mentality is making people think in a more shallow way, teaching us to rely on others as experts and diluting our logical thought process. Others state that it broadens our perspective and extends our mental reach. Whenever I see this kind of exchange on two ends of a spectrum, I begin to wonder if both sides might be correct.   I can certainly say that I have changed my way of learning, reading, and social interactions because of the Internet. And my tolerance for reading long missives has indeed gone down. I tend to (mentally and literally) “bookmark” things I never seem to have time to get back to. But I also agree that I’ve been exposed to thoughts, ideas and people I never would have encountered any other way. So how to deal with this dichotomy?   Well, I’m going to go off and think about it. No, I’m really going to go off for a full week to a cabin I’ve rented in a National Forest in the Midwest. It has no indoor plumbing, phones, Internet connections or anything else – only a bed to sleep in and a place to cook a little. I’m taking one book, some paper, and a guitar with me and that’s it. I plan to spend my days walking, reading a little, playing a little on the guitar, but mostly just thinking. Those of you who know me might find this unusual. I’m an always-on, hyper-caffeinated, overly-busy, connected person. I haven’t taken a vacation in five years, at least for more than two or three days at a time. Even then, I keep us on the move constantly – our vacations aren’t cruises or anything like that. I check e-mail, post and all that. When I’m not on vacation, I live with and leverage lots of technology, and work with those that do the same. This, however, is a really “unplugged” event, and I’m hoping that it will let me unpack the things I’ve been stuffing in my head. I plan to spend a lot of time on a single subject, writing notes, thinking, and writing more notes.   So after I post tomorrow's “quote of the day” I’ll be “going dark” for a week. No twitter, FaceBook, LinkedIn, e-mail, chat, none of my five blogs will get updated, and I’ll have to turn in my two articles for InformIT.com early. I won’t have access to my college class portal, so my students will be without me for a week. I will really be offline. I’ll see you in a week – hopefully a little more educated. See you then.   Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Personal Financial Management – The need for resuscitation

  - by Salil Ravindran

  Until a year or so ago, PFM (Personal Financial Management) was the blue eyed boy of every channel banking head. In an age when bank account portability is still fiction, PFM was expected to incentivise customers to switch banks. It still is, in some emerging economies, but if the state of PFM in matured markets is anything to go by, it is in a state of coma and badly requires resuscitation. Studies conducted around the year show an alarming decline and stagnation in PFM usage in mature markets. A Sept 2012 report by Aite Group – Strategies for PFM Success shows that 72% of users hadn’t used PFM and worse, 58% of them were not kicked about using it. Of the rest who had used it, only half did on a bank site. While there are multiple reasons for this lack of adoption, some are glaringly obvious. While pretty graphs and pie charts are important to provide a visual representation of my income and expense, it is simply not enough to encourage me to return. Static representation of data without any insightful analysis does not help me. Budgeting and Cash Flow is important but when I have an operative account, a couple of savings accounts, a mortgage loan and a couple of credit cards help me with what my affordability is in specific contexts rather than telling me I just busted my budget. Help me with relative importance of each budget category so that I know it is fine to go over budget on books for my daughter as against going over budget on eating out. Budget over runs and spend analysis are post facto and I am informed of my sins only when I return to online banking. That too, only if I decide to come to the PFM area. Fundamentally, PFM should be a part of my banking engagement rather than an analysis tool. It should be contextual so that I can make insight based decisions. So what can be done to resuscitate PFM? Amalgamation with banking activities – In most cases, PFM tools are integrated into online banking pages and they are like chapter 37 of a long story. PFM needs to be a way of banking rather than a tool. Available balances should shift to Spendable Balances. Budget and goal related insights should be integrated with transaction sessions to drive pre-event financial decisions. Personal Financial Guidance - Banks need to think ground level and see if their PFM offering is really helping customers achieve self actualisation. Banks need to recognise that most customers out there are non-proficient about making the best value of their money. Customers return when they know that they are being guided rather than being just informed on their finance. Integrating contextual financial offers and financial planning into PFM is one way ahead. Yet another way is to help customers tag unwanted spending thereby encouraging sound savings habits. Mobile PFM – Most banks have left all those numbers on online banking. With access mostly having moved to devices and the success of apps, moving PFM on to devices will give it a much needed shot in the arm. This is not only about presenting the same wine in a new bottle but also about leveraging the power of the device in pushing real time notifications to make pre-purchase decisions. The pursuit should be to analyse spend, budgets and financial goals real time and push them pre-event on to the device. So next time, I should know that I have over run my eating out budget before walking into that burger joint and not after. Increase participation and collaboration – Peer group experiences and comments are valued above those offered by the bank. Integrating social media into PFM engagement will let customers share and solicit their financial management experiences with their peer group. Peer comparisons help benchmark one’s savings and spending habits with those of the peer group and increases stickiness. While mature markets have gone through this learning in some way over the last one year, banks in maturing digital banking economies increasingly seem to be falling into this trap. Best practices lie in profiling and segmenting customers, being where they are and contextually guiding them to identify and achieve their financial goals. Banks could look at the likes of Simple and Movenbank to draw inpiration from.

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