Search Engine Optimization - The Five Factors Search Engines Use to Rank Websites
At the end of the day, SEO requires a lot of extremely specialized knowledge, time, and attention - on an ongoing basis. But because a SEO effort can give a website's rankings a dramatic boost in the search results - and there is a significant connection between search engine ranking and search referral traffic - it is well worth doing whatever it takes to develop the knowledge and to be able to invest the time and attention.