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  • Inconsistent accessibility error in xna.

    - by Tom
    Hey all, you may remember me asking a question regarding a snake game I was creating about two weeks ago. Well I'm quite far now into making the game (thanks to a brilliant tutorial I found). But I've come across the error described named above. So heres my problem; I have a SnakeFood class that has a method called "Reposition". In the game1 class I have a method called "UpdateInGame" which calls the reposition method to load an orange that spawns in a random place every second. My latest piece of code changed the reposition method to allow the snake I have on the screen to not be overlapped by the orange that randomly spawns. Now I get the error (in full): Error 1 Inconsistent accessibility: parameter type 'TheMathsSnakeGame.Snake' is less accessible than method 'TheMathsSnakeGame.SnakeFood.Reposition(TheMathsSnakeGame.Snake)' C:\Users\Tom\Documents\Visual Studio 2008\Projects\TheMathsSnakeGame\TheMathsSnakeGame\SnakeFood.cs 33 21 TheMathsSnakeGame I understand what the errors trying to tell me but having changed the accessiblity of the methods, I still can't get it to work. Sorry about the longwinded question. Thanks in advance :) Edit: Code I'm using (Game1 Class) private void UpdateInGame(GameTime gameTime) { //Calls the oranges "reposition" method every second if (gameTime.TotalGameTime.Milliseconds % 1000 == 0) orange.Reposition(sidney); sidney.Update(gameTime); } (SnakeFood Class) public void Reposition(Snake snake) { do { position = new Point(rand.Next(Grid.maxHeight), rand.Next(Grid.maxWidth)); } while (snake.IsBodyOnPoint(position)); }

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  • Terminal command to send data (plain text string) to a port at a remote computer.

    - by Eddy
    I am trying to send data (plain text string) to a port at a remote computer using terminal utility. The string would be used to trigger something on the remote computer running a program that would listen to that specific port. I used netcat command and tried a few combination of the following but can't seem to get the parameter right. Can someone point me out where am I doing wrong? eddy-2:Desktop eddy$ nc IPADDRESS PORT woc.txt eddy-2:Desktop eddy$ nc IPADDRESS PORT < woc.txt P.S: woc.txt contains plain text string of the said command. Edit: I am trying to send a string from OSX to Windows XP where the specific port is open by default.

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  • How to setup a web server with remote SMTP

    - by IP
    I have 2 severs, both running server 2008 (R2) One is the web server, one is running as a mail server. The setup I want is that any mail sent from apps (php, asp and asp.net) on the web server are sending mail through the mail server's SMTP server...but this seems to be proving trickier than i'd hoped. The mail server is running MailEnable, and the web server IIS7 (maybe 7.5) What i don't want is to setup an open relay SMTP server on the web server, as this is going to be open to abuse (even if I just allow relay from local address). the problem is, there doesn't appear to be a way to specify credentials in php so if I point it at the mail server, then the mail server has to be set as an open relay, which is almost worse. Any ideas how I should be doing this?

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  • How to integrate Windows Server 2008 R2's NPS with Cisco switches?

    - by Massimo
    I need to evaluate in a lab environment the use of Windows Server 2008 R2's NPS for 802.1x authentication with Cisco Catalyst 3750 switches; the general idea is to only let clients connect to the company network if they can provide valid domain logon credentials, placing them in a restricted VLAN instead if they can't. NAP would also be a bonus, but it can be evaluated later; the main point now is only 802.1x authentication. Although I have very good knowledge of Windows and Active Directory (on the Microsoft side) and quite good knowledge of Catalyst switches (on the Cisco side), I'm totally new to 802.1x; I'd really like some general guidelines and help here, and some sort of implementation guide would also be very useful.

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  • 2D Collision masks for handling slopes

    - by JiminyCricket
    I've been looking at the example at: http://create.msdn.com/en-US/education/catalog/tutorial/collision_2d_perpixel and am trying to figure out how to adjust the sprite once a collision has been detected. As David suggested at XNA 4.0 2D sidescroller variable terrain heightmap for walking/collision, I made a few sensor points (feet, sides, bottom center, etc.) and can easily detect when these points actually collide with non-transparent portions of a second texture (simple slope). I'm having trouble with the algorithm of how I would actually adjust the sprite position based on a collision. Say I detect a collision with the slope at the sprite's right foot. How can I scan the slope texture data to find the Y position to place the sprite's foot so it is no longer inside the slope? The way it is stored as a 1D array in the example is a bit confusing, should I try to store the data as a 2D array instead? For test purposes, I'm thinking of just using the slope texture alpha itself as a primitive and easy collision mask (no grass bits or anything besides a simple non-linear slope). Then, as in the example, I find the coordinates of any collisions between the slope texture and the sprite's sensors and mark these special sensor collisions as having occurred. Finally, in the case of moving up a slope, I would scan for the first transparent pixel above (in the texture's Ys at that X) the right foot collision point and set that as the new height of the sprite. I'm a little unclear also on when I should make these adjustments. Collisions are checked on every game.update() so would I quickly change the position of the sprite before the next update is called? I also noticed several people mention that it's best to separate collision checks horizontally and vertically, why is that exactly? Open to any suggestions if this is an inefficient or inaccurate way of handling this. I wish MSDN had provided an example of something like this, I didn't know it would be so much more complex than NES Mario style pure box platforming!

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  • Effective versus efficient code

    - by Todd Williamson
    TL;DR: Quick and dirty code, or "correct" (insert your definition of this term) code? There is often a tension between "efficient" and "effective" in software development. "Efficient" often means code that is "correct" from the point of view of adhering to standards, using widely-accepted patterns/approaches for structures, regardless of project size, budget, etc. "Effective" is not about being "right", but about getting things done. This often results in code that falls outside the bounds of commonly accepted "correct" standards, usage, etc. Usually the people paying for the development effort have dictated ahead of time what it is that they value more. An organization that lives in a technical space will tend towards the efficient end, others will tend towards the effective. Developers often refuse to compromise their favored approach for the other. In my own experience I have found that people with formal education in software development tend towards the Efficient camp. Those that picked up software development more or less as a tool to get things done tend towards the Effective camp. These camps don't get along very well. When managing a team of developers who are not all in one camp it is challenging. In your own experience, which camp do you land in, and do you find yourself having to justify your approach to others? To management? To other developers?

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  • Is there a version of the Arial or Tahoma font with monospaced digits and spaces?

    - by rossmcm
    The digits in the Arial font supplied with Windows are monospaced, in that they each take up the same horizontal space, but they seem to have neglected to provide a "monospaced" version of the space character. This means that you can't format a column of digits right-justified in (say) 12 spaces and have the right-hand edge be aligned. For example: 1 12 123 1234 12345 1234567 12345678 123456789 1234567890 works because the font used for code examples has spaces the same width as digits. This however doesn't work if the same text is displayed in Arial (I can't demonstrate because I can't figure out how to defeat SU's reformatting at the moment!). It just so happens that with Tahoma 8 point you can cheat because a space is exactly half the number of pixels as a digit, but that is messy and very specific.

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  • Why is "googlehosted.com" in the DNS records for our website after signing up for DDOS protection?

    - by Blake Nic
    Recently we had to get some DDOS protection for our website because of the large attacks we were seeing after getting a bit of popularity. We handed over our domain and hosting information to our DDOS protection provider. It worked perfectly but I have a question. On our DNS records we have the Host and Answer and Type. The host has our domain name there. The answer is this: SOMETEXTXXXX.dv.googlehosted.com. And when I copy and paste it into my browser it gives me a 404 error. But our website still loads and functions as it should. I don't understand why it would need this? I asked them about this and they said it is a method for DDOS protection and the other IPs are the reverse proxy (the other IPs give a 404 error too). Can anyone expand on this more please. How does all this tie in together and make the internet browser know where to point the person with all these reverse proxies and stuff I don't understand. Here is an image for reference:

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  • The Stub Proto: Not Just For Stub Objects Anymore

    - by user9154181
    One of the great pleasures of programming is to invent something for a narrow purpose, and then to realize that it is a general solution to a broader problem. In hindsight, these things seem perfectly natural and obvious. The stub proto area used to build the core Solaris consolidation has turned out to be one of those things. As discussed in an earlier article, the stub proto area was invented as part of the effort to use stub objects to build the core ON consolidation. Its purpose was merely as a place to hold stub objects. However, we keep finding other uses for it. It turns out that the stub proto should be more properly thought of as an auxiliary place to put things that we would like to put into the proto to help us build the product, but which we do not wish to package or deliver to the end user. Stub objects are one example, but private lint libraries, header files, archives, and relocatable objects, are all examples of things that might profitably go into the stub proto. Without a stub proto, these items were handled in a variety of ad hoc ways: If one part of the workspace needed private header files, libraries, or other such items, it might modify its Makefile to reach up and over to the place in the workspace where those things live and use them from there. There are several problems with this: Each component invents its own approach, meaning that programmers maintaining the system have to invest extra effort to understand what things mean. In the past, this has created makefile ghettos in which only the person who wrote the makefiles feels confident to modify them, while everyone else ignores them. This causes many difficulties and benefits no one. These interdependencies are not obvious to the make, utility, and can lead to races. They are not obvious to the human reader, who may therefore not realize that they exist, and break them. Our policy in ON is not to deliver files into the proto unless those files are intended to be packaged and delivered to the end user. However, sometimes non-shipping files were copied into the proto anyway, causing a different set of problems: It requires a long list of exceptions to silence our normal unused proto item error checking. In the past, we have accidentally shipped files that we did not intend to deliver to the end user. Mixing cruft with valuable items makes it hard to discern which is which. The stub proto area offers a convenient and robust solution. Files needed to build the workspace that are not delivered to the end user can instead be installed into the stub proto. No special exceptions or custom make rules are needed, and the intent is always clear. We are already accessing some private lint libraries and compilation symlinks in this manner. Ultimately, I'd like to see all of the files in the proto that have a packaging exception delivered to the stub proto instead, and for the elimination of all existing special case makefile rules. This would include shared objects, header files, and lint libraries. I don't expect this to happen overnight — it will be a long term case by case project, but the overall trend is clear. The Stub Proto, -z assert_deflib, And The End Of Accidental System Object Linking We recently used the stub proto to solve an annoying build issue that goes back to the earliest days of Solaris: How to ensure that we're linking to the OS bits we're building instead of to those from the running system. The Solaris product is made up of objects and files from a number of different consolidations, each of which is built separately from the others from an independent code base called a gate. The core Solaris OS consolidation is ON, which stands for "Operating System and Networking". You will frequently also see ON called the OSnet. There are consolidations for X11 graphics, the desktop environment, open source utilities, compilers and development tools, and many others. The collection of consolidations that make up Solaris is known as the "Wad Of Stuff", usually referred to simply as the WOS. None of these consolidations is self contained. Even the core ON consolidation has some dependencies on libraries that come from other consolidations. The build server used to build the OSnet must be running a relatively recent version of Solaris, which means that its objects will be very similar to the new ones being built. However, it is necessarily true that the build system objects will always be a little behind, and that incompatible differences may exist. The objects built by the OSnet link to other objects. Some of these dependencies come from the OSnet, while others come from other consolidations. The objects from other consolidations are provided by the standard library directories on the build system (/lib, /usr/lib). The objects from the OSnet itself are supposed to come from the proto areas in the workspace, and not from the build server. In order to achieve this, we make use of the -L command line option to the link-editor. The link-editor finds dependencies by looking in the directories specified by the caller using the -L command line option. If the desired dependency is not found in one of these locations, ld will then fall back to looking at the default locations (/lib, /usr/lib). In order to use OSnet objects from the workspace instead of the system, while still accessing non-OSnet objects from the system, our Makefiles set -L link-editor options that point at the workspace proto areas. In general, this works well and dependencies are found in the right places. However, there have always been failures: Building objects in the wrong order might mean that an OSnet dependency hasn't been built before an object that needs it. If so, the dependency will not be seen in the proto, and the link-editor will silently fall back to the one on the build server. Errors in the makefiles can wipe out the -L options that our top level makefiles establish to cause ld to look at the workspace proto first. In this case, all objects will be found on the build server. These failures were rarely if ever caught. As I mentioned earlier, the objects on the build server are generally quite close to the objects built in the workspace. If they offer compatible linking interfaces, then the objects that link to them will behave properly, and no issue will ever be seen. However, if they do not offer compatible linking interfaces, the failure modes can be puzzling and hard to pin down. Either way, there won't be a compile-time warning or error. The advent of the stub proto eliminated the first type of failure. With stub objects, there is no dependency ordering, and the necessary stub object dependency will always be in place for any OSnet object that needs it. However, makefile errors do still occur, and so, the second form of error was still possible. While working on the stub object project, we realized that the stub proto was also the key to solving the second form of failure caused by makefile errors: Due to the way we set the -L options to point at our workspace proto areas, any valid object from the OSnet should be found via a path specified by -L, and not from the default locations (/lib, /usr/lib). Any OSnet object found via the default locations means that we've linked to the build server, which is an error we'd like to catch. Non-OSnet objects don't exist in the proto areas, and so are found via the default paths. However, if we were to create a symlink in the stub proto pointing at each non-OSnet dependency that we require, then the non-OSnet objects would also be found via the paths specified by -L, and not from the link-editor defaults. Given the above, we should not find any dependency objects from the link-editor defaults. Any dependency found via the link-editor defaults means that we have a Makefile error, and that we are linking to the build server inappropriately. All we need to make use of this fact is a linker option to produce a warning when it happens. Although warnings are nice, we in the OSnet have a zero tolerance policy for build noise. The -z fatal-warnings option that was recently introduced with -z guidance can be used to turn the warnings into fatal build errors, forcing the programmer to fix them. This was too easy to resist. I integrated 7021198 ld option to warn when link accesses a library via default path PSARC/2011/068 ld -z assert-deflib option into snv_161 (February 2011), shortly after the stub proto was introduced into ON. This putback introduced the -z assert-deflib option to the link-editor: -z assert-deflib=[libname] Enables warning messages for libraries specified with the -l command line option that are found by examining the default search paths provided by the link-editor. If a libname value is provided, the default library warning feature is enabled, and the specified library is added to a list of libraries for which no warnings will be issued. Multiple -z assert-deflib options can be specified in order to specify multiple libraries for which warnings should not be issued. The libname value should be the name of the library file, as found by the link-editor, without any path components. For example, the following enables default library warnings, and excludes the standard C library. ld ... -z assert-deflib=libc.so ... -z assert-deflib is a specialized option, primarily of interest in build environments where multiple objects with the same name exist and tight control over the library used is required. If is not intended for general use. Note that the definition of -z assert-deflib allows for exceptions to be specified as arguments to the option. In general, the idea of using a symlink from the stub proto is superior because it does not clutter up the link command with a long list of objects. When building the OSnet, we usually use the plain from of -z deflib, and make symlinks for the non-OSnet dependencies. The exception to this are dependencies supplied by the compiler itself, which are usually found at whatever arbitrary location the compiler happens to be installed at. To handle these special cases, the command line version works better. Following the integration of the link-editor change, I made use of -z assert-deflib in OSnet builds with 7021896 Prevent OSnet from accidentally linking to build system which integrated into snv_162 (March 2011). Turning on -z assert-deflib exposed between 10 and 20 existing errors in our Makefiles, which were all fixed in the same putback. The errors we found in our Makefiles underscore how difficult they can be prevent without an automatic system in place to catch them. Conclusions The stub proto is proving to be a generally useful construct for ON builds that goes beyond serving as a place to hold stub objects. Although invented to hold stub objects, it has already allowed us to simplify a number of previously difficult situations in our makefiles and builds. I expect that we'll find uses for it beyond those described here as we go forward.

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  • Deferred rendering with both Clockwise and CounterClockwise culling

    - by user1423893
    I have a deferred rendering system that works well with objects that appear solid and drawn using CounterClockwise culling. I have a problem with Clockwise culled objects that are supposed to represent hollow that display their inside faces only. The image below shows a CounterClockwise culled object (left) Clockwise culled object (right). The Clockwise culled object faces display what would be displayed on the CounterClockwise face. How can I get the lighting to light the inner faces for Clockwise culled objects and continue lighting the outer CounterClockwise faces as normal? My lighting method is below private void DeferredLighting(GameTime gameTime) { // Set the render target for the lights game.GraphicsDevice.SetRenderTarget(lightMap); // Clear the render target to (0, 0, 0, 0) game.GraphicsDevice.Clear(Color.Transparent); // Set the render states game.GraphicsDevice.BlendState = BlendState.Additive; game.GraphicsDevice.DepthStencilState = DepthStencilState.None; game.GraphicsDevice.RasterizerState = RasterizerState.CullCounterClockwise; // Set sampler state to Point as the Surface type requires it in XNA 4.0 game.GraphicsDevice.SamplerStates[0] = SamplerState.PointClamp; // Set the camera properties for all lights BaseLight.SetCameraProperties(game.ActiveCamera); // Draw the lights int numLights = lights.Count; for (int i = 0; i < numLights; ++i) { if (lights[i].Diffuse.W > 0f) { lights[i].Render(gameTime, ref normalMap, ref depthMap, ref sgrMap); } } // Resolve the render target game.GraphicsDevice.SetRenderTarget(null); } I have tried adjusting the render states but no combination works for both objects.

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  • Implementing an automatic navigation mesh generation for 2d top down map?

    - by J2V
    I am currently in the middle of implementing an A* pathfinding for enemies. In order to implement the actual A* logic, I need a navigation mesh for my map. I am working on a 2D top down rpg map. The world is static, meaning there is no requirement for dynamic runtime mesh generation. My world objects are pixel based, not tile based and have associated data with them such as scale, rotation, origin etc. I will obviously need some vertex data being generated from my world objects, maybe create a polygon generation from color data? I could create a colormap with objects for my whole map, but I have no idea how to begin creating nav mesh polygons. How would an actual navigation mesh generation look like with this kind of available information? Can anyone maybe point to some great resources? I have looked into some 3D nav mesh tools, but they seem kind of overly complex for my situation and also have a lot of their req data available from models. Thanks a lot in advance! I have been trying to get my head around it for some time now.

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  • Client side latency when using prediction

    - by Tips48
    I've implemented Client-Side prediction into my game, where when input is received by the client, it first sends it to the server and then acts upon it just as the server will, to reduce the appearance of lag. The problem is, the server is authoritative, so when the server sends back the position of the Entity to the client, it undo's the effect of the interpolation and creates a rubber-banding effect. For example: Client sends input to server - Client reacts on input - Server receives and reacts on input - Server sends back response - Client reaction is undone due to latency between server and client To solve this, I've decided to store the game state and input every tick in the client, and then when I receive a packet from the server, get the game state from when the packet was sent and simulate the game up to the current point. My questions: Won't this cause lag? If I'm receiving 20/30 EntityPositionPackets a second, that means I have to run 20-30 simulations of the game state. How do I sync the client and server tick? Currently, I'm sending the milli-second the packet was sent by the server, but I think it's adding too much complexity instead of just sending the tick. The problem with converting it to sending the tick is that I have no guarantee that the client and server are ticking at the same rate, for example if the client is an old-end PC.

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  • Blogging from Office RT

    - by Dennis Vroegop
    During the last Build conference all attendees were given a brand new sparkling exciting Surface RT device (I love that machine despite its name but that's beside the point). On it came a version of Office 2013 RT, or better: the preview version. Now, I translated that term "Preview" to "Beta". Which is OK, since I've been using a lot of beta products from Microsoft and they all were great. And then I wanted to post a blogposting from Word. I knew I could, I have been doing this for a long time (I prefer Live Writer but that isn't available on Windows 8 RT). So I wrote the entry and hit "Publish". Instead of my blogsite I got a nice non-descriptive error telling me I couldn't post. So I fired up my other (Intel based) Win8 tablet, opened Word RT Preview, it loaded my blogpost (you've got to love the automatic synchronization through Skydrive) and tried from that machine. Same error. So, I installed Live Writer (remember, the other machine is Intel based) and posted from there. That worked like a charm. Apparently, there was something wrong with Word. I gave up and didn't think about it anymore. Yet… what you're reading now is written in Word 2013 RT on my Surface RT. So what did do? Simple: I updated from the Preview version to the final version. That's all there was to it. So…. If you're still on the preview I urge you to upgrade. You need to go to the "classic desktop update" window instead of going through the Windows Store App style update since Office is a desktop system, but once you do that you'll have the full version as well. Happy blogging!

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  • New features for Expression Blend 4 Release Candidate

    - by kaleidoscope
    With Microsoft Expression Blend 4, you can create websites and applications based on Microsoft Silverlight 3 and Microsoft Silverlight 4, and desktop applications based on Windows Presentation Foundation (WPF) 3.5 with Service Pack 1 (SP1) and WPF4. Expression Blend provides new support for prototyping, interactivity through behaviors, special Silverlight functionality, and on-the-fly sample data generation. Expression Blend includes new behaviors that are quickly and easily configured Expression Blend offers new sample data, behaviors, and features of project templates to support the Model-View-ViewModel (MVVM) pattern The MVVM pattern is a way to structure a Silverlight or WPF application so that user interface (UI) objects are as decoupled as possible from the application's data and behavior. This makes it easier for design tasks and development tasks to be performed independently and without breaking each other. Essentially, your UI is the View. You bind objects in the View to properties and commands of the ViewModel, and the View can also call methods on the ViewModel. Compatible with Silverlight 3 and WPF 3.5 with Service Pack 1 (SP1) Interoperate able with Visual Studio. Included New Shapes: The Assets panel in Expression Blend contains a new Shapes category, including presets for the easy creation of arcs, arrows, callouts, and polygons. New Controls: Expression Blend has tooling support for the RichTextBox control in Silverlight. XAML cleanliness :Expression Blend generates less XAML with respect to animations and animation-related properties. MVVM project template: Expression Blend includes a new project template that offers a basic starting point for Model-View-ViewModel pattern applications. Run project with CTRL+F5:To improve consistency with Visual Studio, you can now invoke the Run Project command by pressing either CTRL+F5 or F5 Technorati Tags: Rituraj,Features of Expression Blend4 RC

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  • OK - What now? How do we become a Social Business?

    - by Michael Snow
    We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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  • Godaddy vs. Route53 for DNS

    - by tim peterson
    I have my website set up as an EC2 instance and my DNS is currently Godaddy. I'm considering switching to Amazon AWS Route53 for DNS. The one thing I noticed however is that Route53 charges monthly fees but I never get any bills from Godaddy. Obviously, nobody likes getting charged for something they can get for free. If Godaddy is cheaper, can anyone confirm that the page load speed of an EC2 instance is actually better via Route53 vs. Godaddy? If it is not faster or cheaper, can someone point out other reasons it might make sense to do this switch? thanks, tim

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  • I Blame SNMP!

    - by brendonpage
    Anyone who has been reading my blog would have noticed that I have deviated slightly from my original post plan! This post was meant to be on uploading files in Silverlight, so what happened you may ask? Well last weekend I had some friends over for a LAN and one of them brought a managed switch with, which he had just been purchased for work. He proceeded show me how cool it was, how he planned on improving his work network and how it can be monitored remotely via SNMP. After this explanation he started to google for a free SNMP graphing tool. After a few hours of hearing disgruntled mutterings from him I asked what was wrong, he proceeded to rant about how he couldn’t find any tools that suited his needs. It was at this point I though the most dangerous thing a programmer can ever think “I wonder how hard it would be to make one”, of course the answer at the time is always “It can’t be that hard”, and so started my journey into SNMP. I am still in the early stages of this journey so I don’t have to much to report yet, but once I have finished the first version of my SNMP graphing tool I will definitely be posting about it! For now if there are any of you who are interested in doing any SNMP development in C# I would recommend looking at the #Sharp project on CodePlex (http://sharpsnmplib.codeplex.com/), it is the SNMP library I have decided to use and thus far it works beautifully.

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  • What is Cloud Computing?

    - by joelvarty
    This is a question that we discuss quite often at Edentity.  It’s one of those things, kind of like “web services” where the terminology has been thrown around by a ton of people and means a lot of different things. Here’s my favorite diagram so far, which is a visual breakdown of the material presented here by NIST, visualized by the folks at Cloud Security Alliance.     What I like about this diagram is that is shows several different ways that we can differentiate our definitions of cloud computing, from the essential characteristics, or which “Broad Network Access" and “On-Demand Self-Service” (which often are used on their own to define cloud computing) are but a couple of things that help make something “cloud”. The most important section from my point of view is the middle one – the Service Models.  This represents the different ways that cloud computing can be exposed from the ground up.  It can be an Infrastructure, a Platform or a piece of Software that an end user interacts with. This is the future, folks. more late - joel

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  • Pythonic use of the isinstance function?

    - by Pace
    Whenever I find myself wanting to use the isinstance() function I usually know that I'm doing something wrong and end up changing my ways. However, in this case I think I have a valid use for it. I will use shapes to illustrate my point although I am not actually working with shapes. I am parsing XML configuration files that look like the following: <square> <width>7</width> </square> <rectangle> <width>5</width> <height>7</height> </rectangle> <circle> <radius>4</radius> </circle> For each element I create an instance of the Shape class and build up a list of Shape objects in a class called the ShapeContainer. Different parts of the rest of my application need to refer to the ShapeContainer to get certain shapes. Depending on what the code is doing it might need just rectangles, or it might operate on all quadrangles, or it might operate on all shapes. I have created the following function in the ShapeContainer class (the actual function uses a list comprehension but I have expanded it here for readability): def locate(self, shapeClass): result = [] for shape in self.__shapes: if isinstance(shape,shapeClass): result.append(shape) return result Is this a valid use of the isinstance function? Is there another way I can do this which might be more pythonic?

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  • How do I stop ubuntu from detaching minimize/maximuze/close buttons?

    - by Shahbaz
    Some time ago I managed to get ubuntu to keep the window menubars in the menu rather than the bar above (I'm not sure if this part is unity or compiz, or what's the difference). That was by removing indicator-appmenu Anyway, so now everything is fine except one thing: If I have a window that is full screen, the minimize/maximize/close buttons are still grabbed by the bar on the top. Usually this doesn't cause a problem because the upper-left corner of the full screen window and the whole screen are not too far apart. However, one thing happens to me a lot, and that is I am working on something (programming), then I need to check some things from other places so I open some windows, see what I want and switch back to my work. Those windows however are temporary so at some point I want to close them. Now here's what happens: I have the focus on some window and I can't close the maximized window behind it unless I click on the window first, so that the buttons appear and then close it. I couldn't find anything on the internet about this. Is this something that's hardcoded in unity/compiz/whatever or is there actually a way to configure this?

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  • Unable to log into Windows XP Pro Domain Not Available

    - by Belliez
    Trying to access an old laptop I have but at the windows login screen I attempt to log in and get the message "Unable to log in because is unavailable". This laptop is not on a domain or a network and I do not know the computer name. I have blanked the passwords of the local administrator and user account using Offline NT Password and Registry Editor but still unable to log in? Any advice would be grateful or if you can point me to the registry location I can edit or delete to remove the domain. Thanks

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  • How can I convince my boss to invest into the developer environment?

    - by user95291
    Our boss said that developers should have fewer mistakes so the company would have money for displays, servers etc. An always mentioned example is a late firing of an underperforming colleague whose salary would have covered some of these expenses. On the other hand it happened a few times that it took a few days to free up some disk space on our servers since we can't get any more disk. The cost of mandays was definitely higher than the cost of a new HDD. Another example is that we use 14-15" notebooks for development and most of the developers get external displays after they spent one year at the company. The price of a 22-24" display is just a small fraction of a developers annual salary. Devs say that they like the company because of other reasons (high quality code, interesting projects etc.) but this kind of issues not just simply time-consuming but also demotivate them. In the point of view of the developers it seems that the boss always can find an issue in the past which they could have been done better so it's pointless to work better to get for a second display/HDD/whatever. How can I convince my boss to invest more into development environment? Is it possible to break this endless loop?

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  • phpmyadmin forbidden after changing config for my IP

    - by Jonathan Kushner
    I followed the phpmyadmin setup and changed the config to require ip my ipaddress and allow from my ipaddress and its still telling me forbidden You don't have permission to access /phpmyadmin on this server. when I try to access the page on my browser (my server is not located on my machine). I installed everything using root. I also chmod 775 the entire phpMyAdmin folder. Im running RHEL 6.1. Any idea what to do at this point? Here is my /etc/httpd/conf.d/phpMyAdmin.conf: <Directory /usr/share/phpMyAdmin/> <IfModule mod_authz_core.c> # Apache 2.4 <RequireAny> Require ip myserveripaddress Require ip ::1 </RequireAny> </IfModule> <IfModule !mod_authz_core.c> # Apache 2.2 Order Deny,Allow Deny from All Allow from myserveripaddress Allow from ::1 </IfModule> </Directory>

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  • links for 2011-03-09

    - by Bob Rhubart
    Is there a Telecommunications Reference Architecture? (Telecommunications Architecture Corner) The answer is "yes," and Raul Goycoolea shares the details. (tags: oracle otn enterprisearchitecture) Oracle@info360: Advance Beyond Point Solutions To An Enterprise Content Strategy (Oracle Enterprise 2.0 Blog) Kellsey Ruppel shares information on some of the speakers at the upcoming info360/AIIM conference. (tags: oracle otn enterprise2.0 aiim info360) ERP in the Cloud for Local Government | Oracle Blog | Capgemini | Consulting, Technology, Outsourcing In these times of austerity, Local Authorities are facing significant reductions in budgets (on average over 30%). Now that the easier savings have been realised, Councils are faced with two options, cutting services or revolutionary changes to the way they do things today. (tags: oracle capgemini cloud) Mobile HR Apps "Good, so we have we have plenty of commercial applications making use of the smart phone," says Raheel Khan. "But what about core backend business applications?" (tags: oracle mobilecomputing) Policy Administration is the Top 2011 IT Priority for Insurers (Oracle Insurance) "Insurers can no longer rely on inflexible policy administration systems that impede their ability to rapidly configure and bring to innovative new products, add riders, support changing business processes and take advantage of market opportunities." - Helen Pitts (tags: oracle otn enterprisearchitecture) Free: Oracle Technology Network Architect Day - Denver - March 23 The live one-day event in Denver brings together architects from a broad range of disciplines and domains to share insights and expertise in the use of Oracle technologies to meet the challenges today’s architects regularly face. The event is free, but seating is limited. (tags: oracle otn enterprisearchitecture cloud optimization) InfoQ: Randy Shoup on Evolvable Systems Randy Shoup discusses evolvable systems: how to run different versions of a system in parallel during migrations, decoupling a system with events, schemas at eBay and much more. (tags: ping.fm)

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  • MWS2K8R2: Enabling Media Sharing using Streaming Media Services Role

    - by TheLizardKing
    So I have a Microsoft Windows Server 2008 R2 that stores a large collection of media (mostly mp3s) and I want to be able to deliver these files using a server/client setup with Windows Media Player being the client. I downloaded and installed Streaming Media Services Role. I even setup a publishing point with on-demand access. My issue is I can connect using WMP12 but it only connects as more of a stream and not a shared library. I can pause/play/skip as if it's a powerful radio station which is ok in my book but what I'd really like to do is allow me to control my music remotely, search and play for artists, maybe create playlists (not required but nice) and even connect it to an xbox. Is Streaming Media Services Role not what I should be using for this? Would installing WMP and sharing using that mechanism be a better option? Any Ideas?

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