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  • What should filenames and URLs of images contain for SEO benefit?

    - by Baumr
    We know that good site architecture usually looks like this: example-company.com/ example-company.com/about/ example-company.com/contact/ example-company.com/products/ example-company.com/products/category/ example-company.com/products/category/productname/ Now, when it comes to Google Image search, it is clear that the img alt tag, filename/URL, and surrounding text (captions, headings, paragraphs) have an effect on ranking. I want to ask about the filename of the images that we should use (e.g. product-photo.jpg). ...but first about the URL: Often web developers stick all images in a single folder in the root: example-company.com/img/ — and I have stopped doing that. (I don't want to get into it, but basically, it seems more semantic for images which make up part of the content at each sub-directory) However, when all images appear in a folder, I feel that their filename needs to reflect what they are a bit more than usual, for example: example-company.com/img/example-company-productname-category.jpg It's a longer filename than just product.png, but as long as it's relevant, I see no problem with regards to SEO (unless you're keyword stuffing), and it could even help rank for keywords: "example company" "productname" "category" So no questions there. But what about when we have places images in the site architecture we outlined at the beginning? In other words, what if image URL paths look like this: example-company.com/products/category/productname/productname.jpg My question is, should the URL be kept short like above and only have the "productname" (and some descriptive keywords) as part of it's filename? Or, should it also include the "example-company" and "category"? Like so: example-company.com/products/category/productname/example-company-category-productname.jpg That seems much longer, and redundant when we look at the URL, but here are a few considerations. Images are often downloaded onto computers, and, to the average user, they lose their original URL and thus — it isn't clear where they came from. Also, some social networks, forums, and other platforms leave the filename intact when uploaded. (Many others rewrite it, for example, Pinterest and Facebook.) Another consideration, will this really help (even if ever so slightly) rank in Google Image Search, or at least inform Google that the product is something specific to the "example-company"? For example, what if this product can only be bought at this store and is the flagship product? In addition to an abundance of internal links to this product page, would having the "example company" name and "category" help it appear in "example company" searches? In other words, is less more?

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  • Canonical links for huge websites

    - by Florin
    Let's say I have 5 products that are identical but the product code, the product color specifications and the product image. The title, meta and description are identical (by the way the color is in a select form). I made 4 products link canonical to the 1 that is the master based on many factors. If the master becomes inactive or without a stock one product from the other 4 will become the new master and the rest will become canonical to it. The question is if that by becomeing master from canonical will the site suffer a penalty from Google or it will work just fine? What will Google think about this strategy?

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  • Video Did Not Kill the Podcast Star

    - by Justin Kestelyn
    Who says video killed the podcast star? We're seeing more favorites out there than ever before. For example, the OTN team is proud to be supporters of the Java Spotlight Podcasts, straight from the official Java Evangelist Team at Oracle (lots of great insider info); the OurSQL: The MySQL Database Podcasts, produced by MySQL maven (and Oracle ACE Director) Sheeri Cabral; and The GlassFish Podcast, always a reliable source. And we'd add The Java Posse and The Basement Coders to our personal playlist. And although we're on a video kick ourselves at the moment, you can still get the audio of our TechCast Live shows, if you think we have "faces for radio."

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  • OpenWorld in Small Bites

    - by Kathryn Perry
    Fifty thousand attendees -- that's bigger than the cities some of us live in. Monday morning it took 20 minutes to get from Hall D in Moscone North to a conference room in Moscone South -- the crowds were crushing! A great start to a great week! Larry is as big a name as ever on the program schedule and on the Moscone stage. People were packed in Hall D and clustered around every big screen TV. He stayed on script as he laid out Oracle's SaaS, PaaS, and IaaS strategies. Every seat in Chris Leone's Fusion Apps Cloud Overview was filled on Monday morning. Oracle employees who wanted to get in were turned away. And the same thing happened in the repeat session on Wednesday. Our newest suite of apps is hot! Speaking of hot, the weather was made to order. Then it turned very San Francisco-like on Wednesday afternoon. Downright cold for those who trusted SF temps to hold in the 80's. Who did you follow on Twitter during the conference? So many voices, opinions, and convos! Great combo of social media and sharp minds. Be sure to follow @larryellison, @stevenrmiranda, and @Oracle for updates and MyPOVs. Keywords for the Apps customers at the conference were cloud, mobile, and social. Every day, every session, every speaker. Wednesday afternoon, 4 pm at the Four Seasons hotel. A large roomful of analysts and influencers firing questions at a panel of eight Fusion customers. Steve Miranda moderating. Good energy and a great exchange of information and confidence. Word on the street is that OpenWorld has outgrown San Francisco -- but moving it seems unthinkable. The city isn't just a backdrop for an industry conference - it's a headliner right up there with Larry Ellison and Pearl Jam. As you can imagine, electrical outlets were in high demand at every venue. The most popular hotels and bars near Moscone designed their interiors around accessible electrical power strips. People are plenty willing to buy a drink while they grab a charge. Wednesday afternoon, 4 pm at the Four Seasons hotel. A large roomful of analysts and influencers firing questions at a panel of eight Fusion customers. Steve Miranda moderating. Good energy and a great exchange of information and confidence. Treasure Island in the dark. Eddy Vedder has an amazing voice! And Kings of Leon over delivered on people's expectations. It was cold. It was windy. It was very fun. One analyst said it's the best customer appreciation party in the industry. 

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  • Java Developers: Open-source Modules, Great Tools, Opportunity.

    - by Paul Sorensen
    The role of Java developer may just be better than ever. An excellent article in Java Magazine discusses the availability of web-based tools that help development teams more effectively manage their projects and modules. If you are a Java developer you should definitely read this article. I especially like the Expert Opinions scattered throughout the article. These highlight real-world usage of the latest and greatest development tools.  As you consider steps to move your career forward, consider Java certification. Oracle has over 15 unique Java certification credentials available. The process of becoming certified in Java and preparing for your exams will require you to study, learn and practice (code). All of this activity will help you sharpen your skills and increase your working knowledge of Java - making you a better developer and more valuable member of your team. You can use the Certification Finder on the Oracle certification homepage to find a Java certification that is right for you. Thanks! 

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  • Prosit Neujahr, auf ein schönes und erfolgreiches Jahr 2011!

    - by A&C Redaktion
    Wir hoffen, Sie sind gut im neuen Jahr angekommen und wünschen Ihnen für 2011 alles Gute, Gesundheit und natürlich ein erfolgreiches Geschäftsjahr!Hinter Oracle Alliances & Channels liegt ein Jahr voller Herausforderungen und wir freuen uns darauf, 2011 an die gute und vertrauensvolle Zusammenarbeit mit unseren Partnern anzuknüpfen. Im Januar starten wir gleich mit einem großen Partner-Event ins neue Jahr, demOPN Day Virtual am 24. Januar 2011Von 14 bis 17 Uhr dreht sich dort alles um die Spezialisierung: Von den ersten Schritten, über den Nutzen bis hin zu Erfahrungsberichten einzelner Partner wird das OPN Specialized von allen Seiten beleuchtet. Zum Fragenstellen laden die Q&A-Sessions ein, beliebt ist außerdem die Networking Lounge, in der sich Partner und Interessierte individuell austauschen und vernetzen können.Was sonst noch passiert, im Jahr 2011, das steht laufend aktualisiert im Oracle Channel Event Calender.

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  • CSS alignment differs per page, cant find reason [migrated]

    - by Floran
    I list products on my homepage and on a company details page. I use the exact same HTML, but for some reason the product appears different: The productname is "Artikel 1". Here the product is displayed correctly: http://www.zorgbeurs.nl/ Notice how the green price area is right below the product. But here: http://www.zorgbeurs.nl/bedrijven/76/mymedical the green price area is all the way at the bottom of the page. Why?

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  • RabbitMQ message broker unable to open unused port 61613

    - by mjn
    On a Windows Vista system, RabbitMQ fails to open port 61613 which is not used (as netstat and TCPView show). The server log indicates that it is possible to bind port 5672, but the next lines show the problem with port 61613. I have cleared all firewall settings and rebooted. Several times in the past this helped to solve the problem. But as the problem frequently reappears, I would like to know if there is somthing I am missing to solve its root cause. =INFO REPORT==== 29-Jun-2013::12:09:16 === started TCP Listener on [::]:5672 =INFO REPORT==== 29-Jun-2013::12:09:16 === started TCP Listener on 0.0.0.0:5672 =INFO REPORT==== 29-Jun-2013::12:09:16 === rabbit_stomp: default user 'guest' enabled =INFO REPORT==== 29-Jun-2013::12:09:16 === started STOMP TCP Listener on [::]:61613 =ERROR REPORT==== 29-Jun-2013::12:09:16 === failed to start STOMP TCP Listener on 0.0.0.0:61613 - eacces (permission denied) =INFO REPORT==== 29-Jun-2013::12:09:16 === stopped STOMP TCP Listener on [::]:61613

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  • PLEASE HELP RECOVER MY MINT14 BOOT/GRUB [closed]

    - by C2940680
    Hi I have following from [bootinfoscript][1] v0.61 [1Apr-2012]: I tried to do several time to do a boot-repair from YannUbuntu. However, I get error rebooting into my Linux Mint 14 Cinnamon. I have partitioned /boot, /, /home partitions. Could I still use /home partition if I recover files on to external USB and then reformatting the whole hard drive, repartition and use /home from USB drive which I have saved before? Also, I tried to install Qubes 2beta and then deleted the partition where it was stored. Also, also {my bad} I tried to copy the BOOT.CFG from sda6 to sda1 and sda2. All answers appreciated in advance. sda1: __________________________________________ File system: ext2 Boot sector type: - Boot sector info: Operating System: Boot files: /grub/grub.cfg sda2: __________________________________________ File system: Extended Partition Boot sector type: - Boot sector info: sda5: __________________________________________ File system: swap Boot sector type: - Boot sector info: sda6: __________________________________________ File system: ext4 Boot sector type: - Boot sector info: Operating System: Linux Mint 14 Nadia Boot files: /boot/grub/grub.cfg /etc/fstab

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  • Upload Recordings Of The Problem To Your SR

    - by bseckin
    Do you find yourself trying several times to explain a problem in a Service Request? Does the support engineer ask more than once for clarification? If so, you might be interested in DITO -- Demo It To Oracle. DITO uses CamStudio (free download!) to record the exact nature of the problem, and upload the output to your SR. The following articles provide more details: Working with Support - MOSSOS (Doc ID 1265130.1) "Demo It To Oracle" (DITO) - CamStudio Help (Doc ID 11.1) Why take up valuable time first explaining the problem, then trying to get a web conference setup to show exactly what is going on? The next time you file an SR, try including a recording showing exactly which application is failing, where it is failing, and what it looks like when it fails.

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  • Enterprise Trade Compliance: Changing Trade Operations around the World

    - by John Murphy
    We live in a world of incredible bounty and speed where any product can be delivered anywhere on earth. However, our world is also filled with challenges for business – where volatility, uncertainty, risk, and chaos are our daily companions. To prosper amid the realities of this new world, organizations cannot rely on old strategies; they need new business models. Key trends within the global economy are mandating that companies fully integrate global trade management best practices within broader supply chain management strategies, rather than simply leaving it as a discrete event at the end of the order or procurement cycle. To explain, many companies face a complicated and changing compliance environment. This is directly linked to the speed and configuration of the supply chain, particularly with the explosion of new markets, shorter service cycles and ship times, accelerating rates of globalization and outsourcing, and increasing product complexity and regulation. Read More...

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  • Building a Roadmap for an IAM Platform

    - by B Shashikumar
    Identity Management is no longer a departmental solution, it has become a strategic part of every organization's security posture. Enterprises require a forward thinking Identity Management strategy. In our previous blog post on "The Oracle Platform Approach", we discussed a recent study by Aberdeen which showed that organizations taking a platform approach can reduce cost by as much as 48% and have 35% fewer audit deficiencies. So how does an organization get started with an Identity Management (IAM) Platform? What are the components of such a platform and how can an organization continuously evolve it for better ROI and IT agility. What are some of the best practices to begin an IAM deployment? To find out the answers and to learn how ot build a comprehensive IAM roadmap, check out this presentation which discusses how Oracle can provide a quick start to your IAM program.  Platform approach-series-building a-roadmap-finalv1 View more presentations from OracleIDM

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  • Cocos2d update leaking memory

    - by Andrey Chernukha
    I have a weird issue - my app is leaking memory on device only, not on a simulator. It is leaking if i schedule update method anywhere, on any scene. It is leaking despite update method is empty, there's nothing inside it except NSLog. How can it be? I have even scheduled update on the very first scene where it seems there's nothing to leak, and scheduled another empty and it's leaking or not leaking but allocating something, the result is the same - the volume of the memory consumed is increasing and my app is crashing soon. I can detect the leakage via using Instruments-Memory-Activity Monitor or with help of following function: void report_memory(void) { struct task_basic_info info; mach_msg_type_number_t size = sizeof(info); kern_return_t kerr = task_info(mach_task_self(), TASK_BASIC_INFO, (task_info_t)&info, &size); if( kerr == KERN_SUCCESS ) { NSLog(@"Memory in use (in bytes): %u", info.resident_size); } else { NSLog(@"Error with task_info(): %s", mach_error_string(kerr)); } } Can anyone explain me what's going on?

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  • starting up with VPS or cloud hosting? [closed]

    - by FlyOn
    Possible Duplicate: How to find web hosting that meets my requirements? Summary: I want to start hosting my product. I'd like to register domains (at some point). I'm a linux beginner. Thinking about scalability and price, I'm thinking am I better off on a VPN to get started or would some form of cloud hosting be better (not being familiar with either). Full question: I'm creating a product where people can create their own 3D representations of whatever data / info they have, and (re)organise that data. The product is coming along beautifully on my local environment, but it's about time I start getting some form of hosting ready, and I could really use some advice where / how to get started: I'd like people to be able to move/register their own domains on my server. I could start without this just to demo the product, but it would be the very first on the todo list. I'd like to automatically copy some files / install databases etc for each domain. I probably want to see if I can let users manage their own subdomains at some points, but for now: I'd like start as simple as possible. I've always on a windows machine, so my linux experience is quite basic. I really don't mind getting into it, but I'm thinking it's better to get my product out first of all and see where to go from there. Although... I'd like things to be scalable. If I set up some reseller VPN now which only scales to 100 domains or so, which means I have to set up something else / move again when I pass that level, or which means that I'm in trouble if I suddenly get lots of new customers... hmm. Finally, I need to start cheap. I'm putting all I have into starting this company, and live on very little. So before I have any customers, 50 dollars a month is a fair bit and 100 dollars a month may be too much. If anyone has some tips to help get me started I'd be really grateful.

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  • OSB, Service Callouts and OQL - Part 1

    - by Sabha
    Oracle Fusion Middleware customers use Oracle Service Bus (OSB) for virtualizing Service endpoints and implementing stateless service orchestrations. Behind the performance and speed of OSB, there are a couple of key design implementations that can affect application performance and behavior under heavy load. One of the heavily used feature in OSB is the Service Callout pipeline action for message enrichment and invoking multiple services as part of one single orchestration. Overuse of this feature, without understanding its internal implementation, can lead to serious problems. This post will delve into OSB internals, the problem associated with usage of Service Callout under high loads, diagnosing it via thread dump and heap dump analysis using tools like ThreadLogic and OQL (Object Query Language) and resolving it. The first section in the series will mainly cover the threading model used internally by OSB for implementing Route Vs. Service Callouts. Please refer to the blog post for more details. 

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  • Virtual hosting all resolving to the same files

    - by nona urbiz
    I'm trying to set up virtual hosts on my VPS (centos). I set both domain nameservers to fns1.dnspark.net and fns2.dnspark.net and set an A record there for each domain pointing to my IP address 50.16.219.8. Both domains are currently resolving to the first virtual host. What am I doing wrong? Thanks! NameVirtualHost *:80 <VirtualHost *:80> ServerAdmin [email protected] DocumentRoot /var/www/root/dylanstestserver.com ServerName dylanstestserver.com ServerAlias www.dylanstestserver.com ErrorLog logs/dylanstestserver.com-error-log CustomLog logs/dylanstestserver.com-access_log common </VirtualHost> <VirtualHost *:80> ServerAdmin [email protected] DocumentRoot /var/www/root/repthis.info ServerName repthis.info ServerAlias www.repthis.info ErrorLog logs/repthis.info-error-log CustomLog logs/repthis.info-access_log common </VirtualHost>

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  • New MOS Community: Hyperion Financial Close Management

    - by inowodwo
    Christmas has come early with a new Community in the Business Analytics Area! posted by Melanie Lunt: In the spirit of Christmas let's unwrap this community.....  The new community is the Hyperion Financial Close Management (FCM) Community. This community can be found under the Hyperion EPM Category.  Please post you questions about Hyperion Financial Close Management (FCM), including Close Manager and Account Reconciliation Manager (ARM) in this community. This communities are moderated by Oracle and we are looking forward to see you post your questions and help us build a strong community where you can collaborate with other customer, peers and Oracle. Merry Christmas and Happy New Year!

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  • Value of links on negative review pages

    - by Sam Healey
    A general assumption with SEO is more links = higher rankings. What I would like to know is does Google know what those links are referring to. I.e. if somebody gives a product a good review on their personal blog and links the review to another companies website (who are selling the product), would Google take consideration for the review/description link. Essentially would Google know that this link refers to a product. So if somebody is looking to buy a product, Google would know to include this page because the previous link said it sells products rather than just having information on products. Then to take this further, does Google know if a link is positive or negative. For example, If somebody creates a post saying, do not visit example.com, example.com is bad because of blah blah blah. Would Google know that the link is getting bad feedback and therefore would it have a negative affect on rankings, or would Google go oh its just another link and give it better rankings?

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  • Sang Shin is back!

    - by arungupta
    Sang Shin is back at Oracle. He is well known for his wide range of Java tutorials at javapassion.com. As a former Sun evangelist, he helped GlassFish and Java EE adoption and continued to do even after his days at Sun. In his current role, he will help evangelize and drive adoption of the Java EE platform, GlassFish, and WebLogic server. You will see him online, speaking at conferences, blogging, and at our different social media channels. Say hello to him whenever you meet him. Here is what Sang had to say about his comeback: I AM BACK to where it all started. It sure felt like coming back home and it's good to see the first hand the spirit of innovation still is alive and well here in Oracle especially on Java front. Looking forward to be engaged with everyone in Java EE community with Passion again! Looking forward to working with Sang! You can ping him at @javapassion.

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  • What are your intentions with Java technology, Big Red?

    - by hinkmond
    Here's another article (this time from TechCentral) giving the roadmap of what's intended to be done with Java technology moving forward toward Java SE 8, 9, 10 and beyond. See: Oracle outlines Java Intentions Here's a quote: Under the subheading, "Works Everywhere and With Everything," Oracle lists goals like scaling down to embedded systems and up to massive servers, as well as support for heterogeneous compute models. If our group is going to get Java working "Everywhere and With Everything", we'd better get crackin'! We have to especially make more room in our lab, if we need to fit "Everything" in there to test... "Everything" takes up a lot of room! Hinkmond

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  • From Transactions To Engagement

    - by David Dorf
    I've mentioned in the past that Oracle has invested quite a bit in acquiring social companies to build out its Social Relationship Management suite.  The concept is to shift away from transactions and towards engagement.  Social media represents a great opportunity to engage with customers, learn what they want, and personalize the shopping experience for them. I look at SRM as the bridge between traditional CRM and CX.  If you're looking for ideas, check out Five Social Retailing Suggestions and Social Analytics and the Customer.  There are lots of ways to leverage social media to enhance the customer experience and thus drive more sales. My friends over at 8th Bridge have just released their Social IQ report in which they rate retailers on their social capabilities.  They also produced a nice infographic so you can consume the data quickly, but I'd still encourage you to download the full report. Retailers interested in upping their SRM abilities should definitely stop by the Oracle booth at NRF in January.

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