Right now nobody’s interested in a mobile solution that does not contain the words “iPhone” and “app” and that is not submitted to a closed environment where it competes with approximately 2,437 similar mobile solutions.Compared to the current crop of mobile clients and developers, lemmings marching off a cliff follow a solid, sensible strategy. Startling them out of this obsession requires nothing short of a new buzzword.Therefore I’d like to re-brand standards-based mobile websites and applications,...

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