Oracle's Master Data Management suite has seen remarkable development progress in the past year and a half. Leveraging out-of-the-box integration to applications provided by Application Integration Architecture, the cost, risk and time it takes to implement an MDM solution has been cut in half. Oracle Applications are now 'MDM Aware', Data Quality tools have reached state-of-the-art status, and new hubs are coming on line. In this AppsCast, Pascal Laik, VP MDM Products discusses this progress, what it means for Oracle customers, and where we are going from here.