I'm about to create a site that will act as public front site of company that sells furniture, but after user log in, he'll see much more options. Internal news, files to download, customized pricings, newsletters, etc. - stuff for wholesale clients.

I want to make it quickly and maintain/extend it easily. I'm asp.net developer and while I could write it in python, php, whatever else (I know these too), I still prefer asp.net. I was thinking about umbraco, since it gives a real productivity boost and that I familiar with it ( and extending it). I've had a short romance with ASP.NET MVC, so I know what it's all about, but I would still spend some time learning it (but what a fun!). Of course, there's also webforms, but that's my last choice here. Last but not least to mention is the SEO.

The question is, have anyone of you had similiar dilemma and what was your final choice?