I've noticed something about most beginner Internet marketers. They get really excited when they get traffic - even if that traffic doesn't convert to anything in the way of sales or proceeds. They're over the moon about the chance to make a profit. That's where they go wrong, unfortunately. It's fun to be excited at first, but after a week or so, reality really needs to set in and you need to start making decisions based on factors like conversions and ROI rather than raw traffic.