Optimize the Messaging on Your Website Before You Revamp the Design

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Published on Mon, 15 Mar 2010 15:08:59 -0500 Indexed on 2010/03/15 20:40 UTC
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Companies all over the country are spending money updating their websites. Unfortunately, they're putting the proverbial cart before the horse. Everything you do on your website needs to affect three outcomes: increase revenue, reduce cost, and improve customer loyalty.

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