I like my code being in order, i.e. properly formatted, readable, designed, tested, checked for bugs, etc. In fact I am fanatic about it. (Maybe even more than fanatic...) But in my experience actions helping code quality are hardly implemented. (By code quality I mean the quality of the code you produce day to day. The whole topic of software quality with development processes and such is much broader and not the scope of this question.)

Code quality does not seem popular. Some examples from my experience include

• Probably every Java developer knows JUnit, almost all languages implement xUnit frameworks, but in all companies I know, only very few proper unit tests existed (if at all). I know that it's not always possible to write unit tests due to technical limitations or pressing deadlines, but in the cases I saw, unit testing would have been an option. If a developer wanted to write some tests for his/her new code, he/she could do so. My conclusion is that developers do not want to write tests.

• Static code analysis is often played around in small projects, but not really used to enforce coding conventions or find possible errors in enterprise projects. Usually even compiler warnings like potential null pointer access are ignored.

• Conference speakers and magazines would talk a lot about EJB3.1, OSGI, Cloud and other new technologies, but hardly about new testing technologies or tools, new static code analysis approaches (e.g. SAT solving), development processes helping to maintain higher quality, how some nasty beast of legacy code was brought under test, ... (I did not attend many conferences and it propably looks different for conferences on agile topics, as unit testing and CI and such has a higer value there.)

So why is code quality so unpopular/considered boring?

EDIT:
Thank your for your answers. Most of them concern unit testing (and has been discussed in a related question). But there are lots of other things that can be used to keep code quality high (see related question). Even if you are not able to use unit tests, you could use a daily build, add some static code analysis to your IDE or development process, try pair programming or enforce reviews of critical code.