Microsoft Business Intelligence. Is what I am trying to do possible?

Posted by Nai on Stack Overflow See other posts from Stack Overflow or by Nai
Published on 2009-09-02T15:40:56Z Indexed on 2010/03/16 12:36 UTC
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businessintelligence

Hi guys,

I have been charged with the task of analysing the log table of my company's website. This table contains a user's click path throughout the website for a given session. My company is looking to understand/spot trends based on the 'click paths' of our users. In doing so, identify groups of users that take on a certain 'click path' based on age/geography and so on.

As you can tell from the title, I am completely new to BI and its capabilities so I was wondering:

Are our objectives attainable?
How should I go about doing this?

I am currently reading books online as well as other e-books I have found. All signs seem to suggest this is possible via sequence clustering. Although the exact implementation and tweaks involved are currently lost on me. Therefore, if anyone has first hand experience in such an undertaking, I would be awesome if you could share it here.

Cheers!

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