What Can You Do When You Need More Than Just CRM?
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by charles.knapp
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Published on Tue, 16 Mar 2010 12:42:41 -0800
Indexed on
2010/03/16
21:51 UTC
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Customer Success
|CRM
|ERP
|life sciences
|oracle crm on demand
|oracle e-business suite
|Sales
|service
Sometimes a company needs more than just CRM to grow profitably. What if you also need ERP for streamlining the rest of your operations? Unlike CRM-only companies, Oracle can help you - today.
For example, Myriad Genetics was an early pioneer and is currently a global life sciences leader in the exciting field of molecular diagnostic products. To keep pace with company growth, Myriad needed to integrate disparate systems and automate paper-based processes. Furthermore, Myriad needed to increase sales pipeline visibility to maximize customer service.
Myriad selected Oracle CRM On Demand and E-Business Suite ERP applications. As a result, Myriad standardized sales processes, ensured greater visibility into the pipeline, and improved customer service. Read more here about Myriad and their business results.
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