not sure why I find this so difficult. Here is the html code:

<tr>
                <td>FirstName 9</td><td>LastName 9</td><td>
    <a href="#" id="linkSponsorMessage">View</a>

    </td><td>   

    <div class="divSponsorMessage" style="display:none">
    Greetings FirstName 9, LastName 9!
    </div>

    </td>
            </tr>

I need to access the when click on the anchor link using JQuery.

UPDATE:

I got to work:

$("#linkSponsorMessage").parent("td").next("td").children("div")

But is there a better way!!!