i have a uitableview cell added some labels something like this

- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath {

 static NSString *CellIdentifier = @"Cell"; 

 UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:CellIdentifier];
 if (cell == nil) {
     cell = [[[UITableViewCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:CellIdentifier] autorelease];

     UIImage* myImage = [UIImage imageNamed:@"AccessoryForDealsMain.png"];
     UIImageView *MyimageView = [[UIImageView alloc] initWithImage:myImage];
     MyimageView.contentMode=UIViewContentModeScaleToFill;
     cell.accessoryView=MyimageView;
     [MyimageView release];

     UILabel *BluePatti = [[UILabel alloc] init];
     BluePatti.frame=CGRectMake(0,0,4,44);
     BluePatti.backgroundColor = BLUEPATTI;//[UIColor blueColor];
     UILabel *BlackLine = [[UILabel alloc] init];
     BlackLine.frame=CGRectMake(3,0,1, 45);
     BlackLine.backgroundColor = BLACK_LINE;
     [BluePatti addSubview:BlackLine];
     [BlackLine release];

     [cell.contentView addSubview:BluePatti];
     [BluePatti release];

     UILabel *Seperator = [[UILabel alloc] initWithFrame:CGRectZero];
     Seperator.backgroundColor = [UIColor colorWithRed:234/256.0 green:234/256.0 blue:234/256.0 alpha:1.0]; //[UIColor lightGrayColor];
     Seperator.frame = CGRectMake(4,43,316,1);
     [cell.contentView addSubview:Seperator];
     [Seperator release];
}
if(indexPath.section==5)
{
    cell.textLabel.text=[self.GenderCellData objectAtIndex:indexPath.row];
    cell.textLabel.textColor=CELL_TEXT_COLOR;
    cell.textLabel.font=CELL_FONT;
}
else
{
    cell.textLabel.text=@"Cells";
    cell.textLabel.font=CELL_FONT;
}
return cell;
}

now when i touch cell it shows blue selection above all subviews.How do i change selection frame and colour?