I've been working on an open source project on sourceforge a few months ago. One thing I noticed is that a well written summary could make a huge difference for the product. I literally saw traffic going to almost nothing when I made a poor change to project summary.

One more thing I noticed is that not only summary has to be appealing, but also take into consideration some technical aspects, such as (for example): contain all the necessary keywords for it to be searchable and produce the best match for a hypothetical search potential user will make in order to find it.

Here comes the question now: can you share your tips and tricks for writing an efficient product summary, and otherwise promoting your project, whether it's on sourceforge or somewhere else?