I have a very specific situation... I have a client who has a site, backed by a celebrity, selling a comment product.... so imagine my site is all about "Martha Stewart used cars" (that's not it-- but you get the idea).

My client wants to see their site show up ASAP in Google search results. While I'm waiting for organic search to kick in and recognize my site, index it properly, etc, I want to buy some adwords for keywords like "Martha Stewart used cars" and "Martha Stewart used car" and so forth and have the ads show up on the 1st page of search results.

I've done this. The problem is that many, many other advertisers have set up ads on the keyword "used cars" so my Martha-specific ads never are shown. Even when I bid specifically on the keyword phrase "Martha Stewart used cars" and I enter that directly into Google, it doesn't show my ad.

SO MY QUESTION.... how/what can I do to get my ads to show... or really, can I do anything else to get my client's site to show on the result page? (I'm not interested in anything black-hat or illegal; I'm just trying to throw some resources at this situation so when those folks looking SPECIFICALLY for "Martha Stewart used cars" will get to the site quickly.)

thanks-- Eric