SEO is critical to having your small/local business being found online. There are services out there that charge hundreds or even thousands of dollars a month for this service and frankly many of them are worth that and more for the qualified leads they help send your way. However for the small business person there often is no budget for this so they have to have a more DIY (do it yourself) approach at the start. This article is the first in a series that outlines some basics before you start spending money.