Throwing keywords into a program that shows you how popular they are and then using those keywords without doing a little bit of preliminary research and answering some very important questions can just spell disaster. There are three questions that are extremely important to ask yourself before just doing random search engine optimization. And believe it or not those three questions are not, "What are the most popular keywords for my particular website?" Those questions are much more fundamental and strategic and they can be much more important to your overall efforts in getting your site ranked on the search engines.