Why AdMob’s reported iPhone and Android market shares are inflated

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Published on Tue, 30 Mar 2010 00:00:00 GMT Indexed on 2010/03/30 14:53 UTC
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AdMob, the mobile advertiser that was bought by Google some months ago, has released its latest market share figures for the mobile browsers.Their main findings have already been discussed extensively: Smartphones are on the rise; 48% versus 35% last month. Feature phones are falling quickly; 58% to 35%. Still, the absolute number of feature phones rose by 31%, which means that the market as a whole is growing rapidly.The AdMob report, however, is not about browser market share but about ad impressions....

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