Google Analytics - Events versus Pageviews, can you compare them?

Posted by Aart Nicolai on Stack Overflow See other posts from Stack Overflow or by Aart Nicolai
Published on 2010-03-31T08:01:08Z Indexed on 2010/03/31 8:03 UTC
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Hi,

A mortgage page on our website is accesible by multiple links on one page. In order to determine which of the links on that same page has been clicked on, I use event tracking. All events for these links are being stored under the category: "mortgage" When I look at the total number of pageviews for this mortgage page and the total number of events for the event category "mortgage", the number of pageviews is 10%-20% higher.

My questions are:

  • Can I compare pageviews and events?
  • If not, why not?

Thanks,

Aart Nicolai (funda.nl)

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