Under Windows, is there any easy way to change or forge the vendor and product id of a USB device? Say for example there's a useful program which expects a particular (but ubiquitous and generic) device but you think it will probably work with the device that you actually have.

I've done lots of Googling and apparently you can do it under Linux so it occurs to me to run Windows in a VM under Linux, but that would be a bit inconvenient.