Last year I read Jeff Jarvis' book What Would Google Do? and found it very interesting. Jeff is a long-time journalist that's been studying technology, and more specifically the internet. He used his skills to reverse-engineer Google into a list of "Google rules," then goes on to describe a futuristic world driven by these rules. Its an interesting look at crowd-sourcing, openness, and collaboration across many industries, including retail (Google Shops).

This year Jeff Jarvis will be a keynote speaker at CrossTalk, Oracle's user conference dedicated to the retail industry. This year's theme is...

Retail Redefined:
Redesign. Reinvigorate. Reimagine.

I think that's pretty appropriate given the massive changes the industry has undergone during the last three years. The thing I really like about this conference is that we try to let the retailers do most of the talking. I'm very interested in hearing about the innovative projects they've got brewing, and where they think our industry is heading. I'll be speaking, but I'm not sure about what so let me know of any interesting topics.