I have a RadGrid where a column in the grid holds a URL. When a put a value in the column I can see the URL but the URL is not clickable (to go to the URL). How can I make the URL clickable?

Here is a rough example of what I'm doing now:

DataTable table = new DataTable();
DataRow row = table.Rows[0];
row["URL"] = "http://www.google.com";
grid.DataSource = table;

In addition I'd really like to show specific text instead of the URL. Something similar to <a href="http://www.google.com">Link</a> in HTML. Is there anyway to do this?