On this post, I read about the usage of XMPP. Is this sort of thing necessary, and more importantly, my main question expanded: Can a chat server and client be built efficiently using only standard HTTP and browser technologies (such as PHP and JS, or RoR and JS, etc)? Or, is it best to stick with old protocols like XMPP find a way to integrate them with my application?

I looked into CampFire via LiveHTTPHeaders and Firebug for about 5 minutes, and it appears to use Ajax to send a request which is never answered until another chat happens. Is this just CampFire opening a new thread on the server to listen for an update and then returning a response to the request when the thread hears an update? I noticed that they're requesting on a specific port (8043 if memory serves me) which makes me think that they're doing something more complex than just what I mentioned. Also, the URL requested started with /tcp/ which I found interesting.

Note: I don't expect to ever have more than 150 users live-chatting in all the rooms combined at the same time. I understand that if I was building a hosted pay for chat service like CampFire with thousands of concurrent users, it would behoove me to invest time in researching special technologies vs trying to reinvent the wheel in a simple way in my app.

Also, if you're going to do it with server polling, how often would you personally poll to maximize response without slamming the server?