Pretty dumb question huh? But people are beginning to wonder considering that Google might change its algorithms again. If you doubt it, do a quick search on the keyword "Google caffeine". This is the new Google search engine and so far, beta testers have stated that it is faster, provides more relevant search engine results and son. Anyways, whatever the case may be, it is important to note that one way links are important right now because the search engines have made them so.