Embedded applications, similar to iAd, on Iphone OS

Posted by Tristan on Stack Overflow See other posts from Stack Overflow or by Tristan
Published on 2010-04-08T18:17:45Z Indexed on 2010/04/08 18:23 UTC
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iphone

Apple just announced the iAd platform as part of iPhone OS 4. It essentially is an embedded application with a unified interface where you close the embedded application using a small x in the corner. This is obviously a nice experience for users, that could be used by other advertising platforms or to provide an embedded application such as dictionary service.

While details remains sketchy on the iPhone OS 4 public APIs, I am wondering if expert iPhone developers know whether this functionality can be replicated by third-party ad providers, or others interested in something like an embedded dictionary service. Is this possible?

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