Any tips to development an advertisement system like Google's adsense?

Posted by user198729 on Stack Overflow See other posts from Stack Overflow or by user198729
Published on 2010-04-09T14:08:04Z Indexed on 2010/04/09 14:23 UTC
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In order to show a best match ad each time,there are at least these things to do:

  1. retrieve the main information of the current page
  2. get an ad that's related with the information retrieved above

But the above is almost impossible for a non-search-engine company.

So what's the practical way for a non-google company to approach a best matching ad system?

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