I need some help to understand how this code was obfuscated. The code is:

<a id="suggest" href="#" ajaxify="/ajax/social_graph/invite_dialog.php?class=FanManager&amp;node_id=108463912505356" class=" profile_action actionspro_a" rel="dialog-post">Suggest to Friends</a>

And the obfuscation is:

\x3c\x61\x20\x69\x64\x3d\x22\x73\x75\x67\x67\x65\x73\x74\x22\x20\x68\x72\x65\x66\x3d\x22\x23\x22\x20\x61\x6a\x61\x78\x69\x66\x79\x3d\x22\x2f\x61\x6a\x61\x78\x2f\x73\x6f\x63\x69\x61\x6c\x5f\x67\x72\x61\x70\x68\x2f\x69\x6e\x76\x69\x74\x65\x5f\x64\x69\x61\x6c\x6f\x67\x2e\x70\x68\x70\x3f\x63\x6c\x61\x73\x73\x3d\x46\x61\x6e\x4d\x61\x6e\x61\x67\x65\x72\x26\x61\x6d\x70\x3b\x6e\x6f\x64\x65\x5f\x69\x64\x3d\x31\x30\x38\x34\x36\x33\x39\x31\x32\x35\x30\x35\x33\x35\x36\x22\x20\x63\x6c\x61\x73\x73\x3d\x22\x20\x70\x72\x6f\x66\x69\x6c\x65\x5f\x61\x63\x74\x69\x6f\x6e\x20\x61\x63\x74\x69\x6f\x6e\x73\x70\x72\x6f\x5f\x61\x22\x20\x72\x65\x6c\x3d\x22\x64\x69\x61\x6c\x6f\x67\x2d\x70\x6f\x73\x74\x22\x3e\x53\x75\x67\x67\x65\x73\x74\x20\x74\x6f\x20\x46\x72\x69\x65\x6e\x64\x73\x3c\x2f\x61\x3e","\x73\x75\x67\x67\x65\x73\x74

Now I used unescape on the above obfuscated code to read it. What I want to know is what exactly was used to obfuscate the code like that? Basically, I need to customize the readable code to the same obfuscation.

Any help would be greatly appreciated.