Best scaling methodologies for a highly traffic web application?

Posted by tester2001 on Stack Overflow See other posts from Stack Overflow or by tester2001
Published on 2009-06-24T23:17:40Z Indexed on 2010/04/12 13:33 UTC
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php

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asp

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scaling

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high-traffic

We have a new project for a web app that will display banners ads on websites (as a network) and our estimate is for it to handle 20 to 40 billion impressions a month.

Our current language is in ASP...but are moving to PHP. Does PHP 5 has its limit with scaling web application? Or, should I have our team invest in picking up JSP?

Or, is it a matter of the app server and/or DB? We plan to use Oracle 10g as the database.

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