How can I tell if a user came to a page via a Google Adwords PPC campaign?

Posted by Mike Crittenden on Stack Overflow See other posts from Stack Overflow or by Mike Crittenden
Published on 2010-02-05T16:35:23Z Indexed on 2010/04/12 0:33 UTC
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google

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google-adwords-api

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google-analytics-api

I have a form with a hidden "Came from Adwords" field that will be marked true (via javascript) if the user came from a PPC campaign and will stay false if not. That way, when the user submits the form, we will have each submission stored with info about whether that submission came from adwords or not, all without the user knowing.

How can I fetch this info? I know that Google sets a cookie called Conversion whenever you click a PPC link to a page, but the cookie's content is just random alphanumeric characters. Is there something in the Analytics/Adwords API that will let me test for this? Do I have to resort to adding ?ref=adwords or something onto the PPC URLs so that I can test that way?

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