What is the purpose of link shortener?

Posted by gath on Stack Overflow See other posts from Stack Overflow or by gath
Published on 2010-04-15T04:22:41Z Indexed on 2010/04/15 4:23 UTC
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web-development

I might be missing something here but am unable to understand the true purpose of link shortener services like bit.ly or is it just a lot of hype!

Truly if you type nyti.ms on your URL bar on the browser it takes you to www.nytimes.com, but still what is so hard in typing "nytimes.com! which is far much comprehensible to read and understand leave alone to remember!

Does shortening URL serve any purpose in web development?

Why should someone want use obscure shortened URL?

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What is the purpose of link shortener? - Developer IT

What is the purpose of link shortener?

web-development

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