I want to delve under the bonnet more regarding off-page, so let's get to it! How do we get backlinks to our site? It may seem easy and what springs to mind for many is to ask someone to link to your site while in return you link back to theirs. In general this is a very fair and sensible undertaking, it really is. However, in Google's eyes and perhaps in the other two big search engines too now, its not counted as a valuable link any longer.