I recently received a USB drive that looks like a credit card as a promotion. The drive portion flips out to plug it in. When you plug it in, it opens the run dialog, and opens a URL to an American Express web page.

I was able to find it in the Device Manager:

But I don't know what else to do? Is there a way I can convert this into a plain old USB drive? Or better yet, can I modify the command that it runs when inserted into a computer?