Have an image field and want to insert into this from a hex string:

insert into imageTable(imageField) 
values(convert(image, 0x3C3F78...))

however when I run select the value is return with an extra 0 as 0x03C3F78...

This extra 0 is causing a problem in another application, I dont want it.

How to stop the extra 0 being added?

The schema is:

CREATE TABLE [dbo].[templates](
    [templateId] [int] IDENTITY(1,1) NOT NULL,
    [templateName] [nvarchar](50) NOT NULL,
    [templateBody] [image] NOT NULL,
    [templateType] [int] NULL)

and the query is:

insert into templates(templateName, templateBody, templateType) 
values('I love stackoverflow', convert(image, 0x3C3F786D6C2076657273696F6E3D.......), 2)

the actual hex string is quite large to post here.