I have many clients who have purchased Microsoft SQL Server 2008 Standard. Unlike other Microsoft software, there is not a serial number provided for each customer to install the software. Futhermore, Microsoft's TechNet website lists this information about SQL Server instead of providing a key:

"This product is pre-pidded."

This means that the configuration file for SQL server contains your serial number instead of manually entering it.

My question is then: does this serial change for each customer?

The reason I ask: I'd rather not download a 3.2GB disc image over and over again for each of my customers individually. But, I don't want to risk using the same image over and over again resulting in Microsoft banning the serial for over use (as opposed to each customer using their copy with THEIR serial number.)

Thanks in advance.