Search Engine Optimization or SEO as it has come to be popularly known has gained immense popularity in recent times. Described simply SEO are ways to increase website traffic by adding to the internal and external attributes through search engines. It is a free of cost method of improving the volume of traffic directed to a website. Since search engines have become one of the best ways to look for things on the internet, SEO practices work on the simple theory of displaying the highest ranked search sites in any given search.