How to set up Webtrends to segment paid search campaigns?
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Published on 2009-08-14T13:44:22Z
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2010/04/21
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Hiya,
I'm trying to learn how to set up Webtrends Analytics to segment paid search properly. I've dug up the fact that you need to pass "WT.srch=1" over in the url from the advert, but are there other parameters which you can use to segment:
- Campaign
- Adgroup
- Ad network
I know you can do this with Google Analtics at the drop of a button using the various UTM tags, but Webtrends seems to use the proprietary WT. tags.
Yet I can only find one tag... wtf :P
Anyone able to help? Thanks! H
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