It seems to be a mainstream opinion that assembly programming takes longer and is more difficult to program in than a higher level language such as C. Therefore it seems to be recommend or assumed that it is better to write in a higher level language for these reasons and for the reason of better portability.

Recently I've been writing in x86 assembly and it has dawned on me that perhaps these reasons are not really true, except perhaps portability. Perhaps it is more of a matter of familiarity and knowing how to write assembly well. I also noticed that programming in assembly is quite different than programming in an HLL. Perhaps a good and experienced assembly programmer could write programs just as easily and as quickly as an experienced C programmer writing in C.

Perhaps it is because assembly programming is quite different than HLLs, and so requires different thinking, methods and ways, which makes it seem very awkward to program in for the unfamiliar, and so gives it its bad name for writing programs in.

If portability isn't an issue, then really, what would C have over a good assembler such as NASM?