Is the web hosting location important these days?

Posted by kristof on Stack Overflow See other posts from Stack Overflow or by kristof
Published on 2008-10-01T10:05:32Z Indexed on 2010/04/24 5:23 UTC
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I was recently looking at some web hosting solutions and some of the providers offered various hosting locations e.g. US or UK based servers.

My question is: does it really make a difference from the performance point of view? Lets say that I am expecting most of the traffic coming from continental Europe?

Would the fact that the servers are based in UK make bigger difference if the traffic was coming from the UK.

Any pros and cons of having a website hosted in the same county as the most of the expected traffic?

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