Right off the bat, Oracle's Senior Vice President, Server Technologies Development made his purpose very clear: demonstrate how the elements of the Oracle product stack are evolving (and integrating) together. There are some great details about the new functionality of each Oracle application line and how the different products sync and interact.

The lifecycle charts in Kurian's presentation illustrate how data can flow from an Oracle Demantra into Oracle E-Business Suite and back out to an Oracle Agile system to support value chain planning. With so many products at play in the enterprise, Kurian shows that if you trust that your systems can work together, IT strategy becoming much more about managing business process than managing software product.