JSON function(Index) does not fire. Any Ideas?

<script type="text/javascript">
    $(document).ready(function() {
        alert("This alert is displayed :(");
        $("form[action$='GetQuote']").submit(function() {                
            $.getJSON($(this).attr("action"), $(this).serialize(), function(Result) {
                alert("This alert is not shown :(");
                $("#name").html(Result.name);
                $("#address").html(Result.address);
            });
            return false;
        });
    });    
</script>

CONTROLLERS...

    public JsonResult GetQuote(string dataName)
    {
        if (dataName != "" || dataName != null)
            return new JsonResult { Data = new Result { name = "Hello", address = "World" } };
        else
            return null;
    }