Interface Builder will only allow me to hook up such events for an button. But like in HTML, I just want to haven an blank UIImageView where - as soon as the user taps it - a method is invoked. I hope there is some cool programmatically way of doing that, which I don't know about.

UPDATE:

In my View Controller that creates the UIImageView I tried to do this:

SEL actionSelector = @selector(doSomethingWhenImageIsTouched:);
[self.myUIImageView addTarget:nil action:actionSelector forControlEvents:UIControlEventTouchUpInside];

The compiler gives me a warning, that UIImageView may not respond to addTarget:... what do I have to do so that it works with an UIImageView. I see in the docs that UIImageView does not inherit from UIControl, but addTarget: is part of UIControl.

UPDATE:

I ended up creating an UIButton after creating the UIImageView. Then I set the frame of that button to the frame of the UIImageView, and alpha to 0.1f. For some reason, it will not work if alpha is 0.0f. And then, I did that cool addTarget: thing...