I have an asp:Image -- which I'm assigning "alt" and "tooltip" from the code behind. Unfortunately the value which is coming from the database is getting automatically html escaped -- which I do now want it to -- how do I suppress this?

For example my trademark html entity is doing this -->

® gets changed to --> &#174

-- which is incorrect

Here's my code in the aspx:

<asp:Image runat="server" ID="MainImage"  Width="260" />

Do I have any options?

Thanks,

-R

And here's my code behind:

this.MainImage.AlternateText = this.BasePage.SellGroup.DisplayName;