Usability is extremely important, and yet there are so many products that violate a lot of rules. There are several questions on StackOverflow that are about usability (see: link1, link2, link3), however what I feel is missing still is a comprehensive list of usability "tactics": concrete examples of what (not) to do for a web application.

Please don't add references to books. Please list one example per answer so that we can use the voting to actually prioritize the list.